Amaguiz wants to become the new generation insurer on the Internet

As a subsidiary of Groupama, Amaguiz was launched to strengthen the presence of the Group on the Internet. The new brand aims to fully meet the needs of customers (who are different from the traditional clientele of Groupama) and who want a flexible offer with a calculated price very close to its needs and a customized relationship. Amaguiz.com is the only sale channel of the brand Amaguiz to distribute insurance.

Amaguiz.com has chosen the collaborative web content management platform of WEDIA to build a compelling website to sell online insurance:

• developing customer interest publishing customized contents
• developing customer interaction to improve satisfaction
• using marketing tools of the solution to launch marketing campaigns on segments of audience and increase transformation rates

This efficient site allows online transactions with electronic signatures as well as contacting sales consultants by e-mail or phone.

"With this launch, Groupama is pursuing its investment in innovation with the objective to make of amaguiz.com its third brand and reach 100,000 contracts by 2012." said Nelly Brossard, Head of Marketing at Amaguiz.