Amaguiz Brings Insurance to the Cutting Edge

Amaguiz had an ambitious goal: to fully meet the needs of a distinct set of insurance customers by offering flexible pricing on customized plans, available only through its website, Amaguiz.com. A subsidiary of Groupama, the company was formed to help strengthen the entire organization's presence on the Internet.

Amaguiz chose WEDIA's collaborative web content management platform to build a compelling website to sell insurance online. Amaguiz.com site offers:

• Customized content that is targeted to specific customer interests
• Highly developed customer interaction tools to improve satisfaction
• Campagin marketing materials to present relevant product information to target audience segments, for higher conversion rates

This efficient site streamlines the online purchasing process, using electronic signatures to complete contracts and enabling one-to-one communication with sales representatives through e-mail or telephone calls.

"With this launch, Groupama is pursuing its investment in innovation with the objective to make of amaguiz.com its third brand and reach 100,000 contracts by 2012." said Nelly Brossard, head of marketing at Amaguiz.