Barclays puts its website at the heart of sales and marketing operation

Barclays is the leader on the asset management market. Before the launching of a new offer along with a new TV campaign, Barclays needed a new version of it website to put it at the center of the marketing and sales operations. More than an information site, it has become a real marketing tool as well.

Decentralizing the contribution and giving autonomy to the Marketing department to create new contents and launch campaigns were two main elements of the project.

The solution of WEDIA enables Barclays to:

• optimizing the customer relationship with relevant contents
• generating leads during the browsing and process them as real content (management, development, and processing until the call center)

As a result, the number of leads generated from the website is multiplied by 5.

"Content management has played a vital role and has enabled us to optimize the animation of the site and contact management. Their expertise in banking sector anhad been a key element of to choose the solution. With a few months back, I think we would not have done better on a functional level. Above they actually participated in the success of our project within the day near the tight deadlines which we had imposed!" concludes Christopher Martel, Internet Manager within Barclays.