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Case studies

Nouvelles Frontières transforms its website into a 100% sales site

Gestion et publication de catalogues

Nouvelles Frontières

A solution for product information management and publishing to create a better synergy between web publications and sales

In a very competitive, leading e-commerce market in France, it had become necessary for Nouvelles Frontières to transform its existing site, which was somewhere between an informative site and a sales site, into a responsive and innovative site that is 100% oriented towards on-line sales.

With WEDIA solution, the Nouvelles Frontières Multimedia Department is now able to

  • operate and manage autonomously the site using the budget allocated for the project
  • publish each month a new version of the site to be reactive and have the site match offers and clients requests

The new site rapidly showed resutls: 250 000 visitors per week and an increase in the transformation rate of 30%

"We have" taken a huge step forward, and are today capable of giving our site all the qualities required of a major merchant site. This includes being able to evolve continually, which is an essential factor for Web media. WEDIA technology proved itself to be much more polished than solutions in the freeware world, particularly in terms of ergonomics for our users and flexibility for our technical teams ” says Sébastien BOUILLET, director of the multimedia department at Nouvelles Frontières.