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Case studies

Air Liquide modernizes its brand image worldwide

Brand Management

Air Liquide

A brand management solution to uniformize the hundred websites of the group while adapting them to specific local needs.

As the world leader in gases for industry, health and the environment, Air Liquide is present in 72 countries with over a hundred websites in the world. To achieve its goal of distributing a consistent corporate culture, Air Liquide chose the collaborative multisite and multilingual solution of WEDIA in 2007 because of its numerous advantages, among them:

  • Using a single collaborative platform to create, manage and publish contents on the web and vitalize local Internet websites
  • Decentralizing the contribution to non-technician contributors while managing centrally the sites
  • Controling the implementation and adaptation of international communication campaigns
  • Cutting development and maintenance costs at a world level
Air Liquide works with a system designed for its own needs and that can evolve according to strategy.  The multilingual and multisite solution is now deployed with success on almost all sites.

"User-friendlyness of the solution enables to create a website in an hour. (...) » says Jean-François Petrignani, E-business Program Manager at Air Liquide.