/image/galleryelement/

Case studies

Bouygues Telecom strengthens the efficiency of marketing and communications campaigns

Publication multicanal pour le Marketing

Bouygues Telecom

Facing a telecommunication market which is more and more competitive, Bouygues Telecom wanted to increase the efficiency of marketing and communications campaigns.

Chosing the collaborative solution of WEDIA, Bouygues telecom is able to answer its challenge and to control, optimize and facilitate the production of marketing and communications campaigns:

  • Publishing targeted offers on several channels
  • Increasing in productivity, automating execution tasks and launch more campaigns
  • Communicating consistently via a single repository shared by in-house and external contributors
Bouygues Telecom develops its customer relationship while improving the efficiency of Marketing departements.