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Case Studies

Bouygues Telecom Steps Up Efficiency of its Marketing Campaigns

WEDIA CrossMedia is at:

Bouygues Telecom

In a highly competitive telecommunications market, Bouygues Telecom wanted to run its marketing and communications campaigns more efficiently.

By choosing a collaborative publishing solution from WEDIA, the French GSM service provider and ISP was able to streamline its publishing workflows and controlling and optimize production tasks for a faster time-to-market. Using CrossMedia, the company can now: 

  • Publish targeted offers on multiple channels
  • Increase productivity of its marketing teams by automating execution of certain tasks
  • Communicate consistently using a single asset repository that's shared by in-house staff and external contributors
Bouygues Telecom was able to raise the quality of its marketing and communications campaigns, launch a greater number of campaigns with a more productive team, and improve its relationships with customers.