Club Med Goes Mobile
The resort chain uses mobile media to send out alerts about special vacation deals, with a goal to maximize revenue and grow its customer base.
Club Med set up a mobile website so it could offer special deals and promotions every week to web visitors through their mobile phones. Using the mobile rendering technology in WEDIA CrossMedia software, the site lets users select an offer and modify it with additional products highlighted on the homepage.
To respond to an advertisement, readers can call Club Med directly or visit a Club Med agency.
Club Med can also use its database of prospects to grow business through direct marketing online. Users can subscribe to a Club Med newsletter and sign up to receive SMS when new promotions are available online.
Club Med's mobile website is also accessible from Facebook, for additional visibility from social media sites. New visitors to Club Med's Facebook page can simply select the the "Mobile" tab and receive an SMS link that takes them directly to Club Med's mobile website. For Club Med, the mobile channel has been a valuable way to acquire new customers and promises strong growth in years to come.
