Following several studies on the impact of POS material in retail outlets, Coca-Cola Enterprises (CCE) identified the media supports of indirect, independent clients (bakeries, cafes, bars and eateries) as important growth levers. Yet this media, “co-branded” by Coca-Cola and the distributor, must be customizable by the latter (menu names, referenced products, special prices etc.).
Existing processes, covering everything from customization by the distributor to sorting and mailing finished materials and managing the printing process, were complex and time-consuming. CCE therefore sought a solution that would support this process while making it more efficient.
Coca-Cola looked to Wedia for a scalable and sustainable solution, with an intuitive interface for non-DTP specialists, and quick and easy customizable POS material.
Wedia “self-service” solution, based on a simplified workflow platform, helped CCE achieve its objectives. Non-DTP specialists can directly access and customize materials and the CCE sales and marketing departments use the dashboards to track orders and manage printing and the eventual installation of these materials.
The graphic interface and CCE color customization allows users to:
The benefits of this still new platform are many: