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Features

WEDIA CrossMedia provides a complete multi-channel content management and publishing platform focused on ease-of-use for marketing and communication users

Discover our Features List


Multichannel Publishing Modules


Print Media for Communications and Marketing

  • Management of the production of multiple print publications (brochures, catalogs, flyers, newspapers, magazines,...)
  • Centralized management of print templates based on Quark XPress 8 and Adobe InDesign CS3 & CS4
  • Electronic flatplan with the ability to repurpose one publication from a master publication (for example for translation purpose)
  • Organization of a collaborative work process between in-house and external users (agencies, printers,...)
  • Dashboards for easy production follow up
  • Creation of HD PDF

Web Sites

  • Manage multiple sites in multiples languages with centralized site models and templates management
  • Manage both static and dynamic web publications
  • URL rewriting and meta data management for SEO and statistical tracking
  • Insite editing for easy contribution
  • Customer interactions : forms creation, comments, notes, contests, surveys
  • Profiling / personalization : access to personalized contents through management of segments of audience
  • Online Marketing campaigns : marketing segments, marketing espots, marketing campaigns, web activities
  • High level of rendering performance (cache, cluster support, ...)

Emailing / SMS / MMS

  • Centralized management of emailing / SMS / MMS templates
  • Preview and sending of emailings to segments of audience
  • Management of mailing lists
  • A/B testing capacity
  • Creation of forms to collect leads
  • Extraction of leads generated by an emailing campaign

Other assets

  • Publishing of digital assets (banners, Flash,...)
  • Web advertising
  • TV and radio advertising
  • Events

Content Management Modules


Multichannel Content Management

  • Multichannel content management with sharing and repurposing of contents according to channels
  • Intuitive creation of content, along with version management, workflows and rich text editing
  • Modeling new contents and workflows
  • Management of authorizations by brand, by channel (...) to adapt to customer organization

Product Information Management

  • Setup of product description (product type, hierarchies, categories, articles,...)
  • Creation of multiple catalogs
  • Management of hierarchies and categories
  • Setup of product Workflow setup with rights management
  • Generation of print and web catalogs from one single PIM repository
  • Localization of catalogs
  • Import and export of products and catalogs

Digital Asset Management (DAM)

  • Centralized DAM reporitory that can be shared by channels (images, Flash, Videos, Sounds, Files,...) 
  • Images treatments: resizing, cropping
  • Mass import function
  • Sharing of digital assets between channels and medias

Multilingual Management

  • Management of translation workflows
  • Localization of marketing content by country or region 
  • Translation and localization of marketing and communication media from one master media (ex. repurpose a master catalog to create country catalogs)
  • Versionning with possibility to modify all versions at the same time

Marketing Project Modules


Marketing Project Management

  • Management of brands, marketing projects and campaigns
  • Settings of project models and workflows
  • Management of multiple channel types (Web, Print publications, Emailing, SMS, TV,...)
  • Management of marketing segments from the contact base

Organizing Collaborative Work

  • Allocating resources to marketing projects
  • Management of in-house and external users (marketing and communication users, agencies)
  • Organizing collaborative work between in-house and external users
  • Validation workflow with post / comments with review approval
  • Final proof validation and publication of new marketing media

Distribution Module


Store Front (coming up)

  • Management of distribution networks
  • Ability for distributors to personalize and order marketing media
  • Follow up and extraction of orders