WEDIA CrossMedia provides a complete multi-channel content management and publishing platform focused on ease-of-use for marketing and communication users
Discover our Features List
Multichannel Publishing Modules
Print Media for Communications and Marketing
- Management of the production of multiple print publications (brochures, catalogs, flyers, newspapers, magazines,...)
- Centralized management of print templates based on Quark XPress 8 and Adobe InDesign CS3 & CS4
- Electronic flatplan with the ability to repurpose one publication from a master publication (for example for translation purpose)
- Organization of a collaborative work process between in-house and external users (agencies, printers,...)
- Dashboards for easy production follow up
- Creation of HD PDF
Web Sites
- Manage multiple sites in multiples languages with centralized site models and templates management
- Manage both static and dynamic web publications
- URL rewriting and meta data management for SEO and statistical tracking
- Insite editing for easy contribution
- Customer interactions : forms creation, comments, notes, contests, surveys
- Profiling / personalization : access to personalized contents through management of segments of audience
- Online Marketing campaigns : marketing segments, marketing espots, marketing campaigns, web activities
- High level of rendering performance (cache, cluster support, ...)
Emailing / SMS / MMS
- Centralized management of emailing / SMS / MMS templates
- Preview and sending of emailings to segments of audience
- Management of mailing lists
- A/B testing capacity
- Creation of forms to collect leads
- Extraction of leads generated by an emailing campaign
Other assets
- Publishing of digital assets (banners, Flash,...)
- Web advertising
- TV and radio advertising
- Events
Content Management Modules
Multichannel Content Management
- Multichannel content management with sharing and repurposing of contents according to channels
- Intuitive creation of content, along with version management, workflows and rich text editing
- Modeling new contents and workflows
- Management of authorizations by brand, by channel (...) to adapt to customer organization
Product Information Management
- Setup of product description (product type, hierarchies, categories, articles,...)
- Creation of multiple catalogs
- Management of hierarchies and categories
- Setup of product Workflow setup with rights management
- Generation of print and web catalogs from one single PIM repository
- Localization of catalogs
- Import and export of products and catalogs
Digital Asset Management (DAM)
- Centralized DAM reporitory that can be shared by channels (images, Flash, Videos, Sounds, Files,...)
- Images treatments: resizing, cropping
- Mass import function
- Sharing of digital assets between channels and medias
Multilingual Management
- Management of translation workflows
- Localization of marketing content by country or region
- Translation and localization of marketing and communication media from one master media (ex. repurpose a master catalog to create country catalogs)
- Versionning with possibility to modify all versions at the same time
Marketing Project Modules
Marketing Project Management
- Management of brands, marketing projects and campaigns
- Settings of project models and workflows
- Management of multiple channel types (Web, Print publications, Emailing, SMS, TV,...)
- Management of marketing segments from the contact base
Organizing Collaborative Work
- Allocating resources to marketing projects
- Management of in-house and external users (marketing and communication users, agencies)
- Organizing collaborative work between in-house and external users
- Validation workflow with post / comments with review approval
- Final proof validation and publication of new marketing media
Distribution Module
Store Front (coming up)
- Management of distribution networks
- Ability for distributors to personalize and order marketing media
- Follow up and extraction of orders

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