What is the environmental impact of digital technology?
Digital technology is not as virtual as you think! Its ecological footprint is all too real. Are the environmental challenges…
How can Generative-AI be used by marketing teams?
Generative A-I (Gen-AI) has risen to prominence recently, particularly in the light of several brands integrating it into their advertising…
What are the different types of Generative AI?
Generative AI (Gen-AI) is a term which we are starting to become familiar with, thanks in part to how it…
Generative AI and the DAM: a new era for creating content
In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which…
How to build a sustainable marketing strategy: 6 important steps
Spurred on by increasing concern for the world we live in, and regulations imposed by governments and bodies such as…
What 2022 taught us: a look back at Wedia’s key articles
As we say goodbye to 2022, here at Wedia, we thought it was the perfect time to look back on…
6 marketing trends that will perform in 2023
With 2023 fast approaching, it’s set to be an interesting year in marketing as brands leverage new technologies and implement…
5 Ways Brands Are Taking Advantage of UGC
With the exponential rise in social media use, there is a ton of buzz in the marketing industry about user-generated…
Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts
According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021, growing from…
How to Support Branding and Storytelling with DAM and Boost your Business
Have you ever wondered why, even though you put a lot of effort into content marketing, your brand isn’t growing,…
Spring Cleaning: How to declutter your marketing DAM solution
Spring has sprung: Many of us see this period of the year as the perfect moment to declutter their houses,…
Prepare your post-COVID marketing strategy thanks to Digital Asset Management
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in…
