What 2022 taught us: a look back at Wedia’s key articles
As we say goodbye to 2022, here at Wedia, we thought it was the perfect time to look back on…
As we say goodbye to 2022, here at Wedia, we thought it was the perfect time to look back on…
With 2023 fast approaching, it’s set to be an interesting year in marketing as brands leverage new technologies and implement…
During this interview with Caroline Chudeau, Brand Visual Identity Lead at Technip Energies, we explore how Technip Energies experienced its…
According to the Economist, customer data is the most important business asset in the world. And this is no surprise…
Consumers want a more personalized shopping experience than ever before. They want to feel seen and heard. They want content,…
A customer journey map is a visual representation of the buyer’s journey from the customer’s perspective. The map helps you…
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named…
It’s no secret that video is the most preferred format for consuming content among consumers. But as technology and consumer…
With the exponential rise in social media use, there is a ton of buzz in the marketing industry about user-generated…
According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021, growing from…
Whether you already have a Digital Asset Management (DAM) solution in place and want to replace it, or you’re a…
Decathlon is a French sporting goods retailer that has created many well-known brands, selling clothing and equipment for around 100…