Infographic: DAM vs MRM – What’s the difference?
Within the marketing technology (MarTech) stack, it’s crucial to use powerful solutions for storing, adapting and diffusing all kinds of......
Wedia Blog: Marketing Resource Management
Wedia Introduces the New Wedia Content Picker to Connect your DAM with your App Ecosystem
Creating marketing and sales content with your latest digital assets should be quick and easy regardless of your role at......
The Digital Workplace and Cloud Marketing Stack at the time of Home Office
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better......
Wedia DAM: infographic of key figures from 2019 to 2020
We have collected various data and statistics representative of Wedia’s Digital Asset Management and Marketing Resource Management solutions to create......
3 challenges marketers in the financial services industry face
and constant market disruption, and thus have to adapt at a quick pace. What works today might not work anymore......
Marketing Resource Management: Expectations vs. Reality
With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage this content.......
Which organization and roles should you create around your marketing content?
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to......
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital......
The 3 Attributes of an MRM Retail Platform
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the......
The unexpected benefits of a Marketing Resource Management solution and the heritage vision of it’s marketing and communication campaigns
The heritage vision in a MRM solution We talk regularly on this blog about the benefits of using a Marketing......
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