Why Brands and DAM Managers Can’t Afford to Ignore Vertical Video (again)
Mobile use cases have completely transformed how we consume video content. There is no denying that vertical video has become...
Mobile use cases have completely transformed how we consume video content. There is no denying that vertical video has become...
In recent months, as a result of the Covid-19 crisis and store closings, e-commerce has practically become the only way...
Creating personalized customer experiences has become a winning strategy for brands in engaging customers with their brands and products. In...
Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...
As product marketing teams continue and even accelerate their digital transformation, the tools related to their activities are multiplying, creating...
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
As non-essential shops closed and stay-at-home orders were issued, COVID-19 forced businesses around the world to quickly adapt and respond...
Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...
A DAM solution is a powerful tool that allows you to organize and share your assets in the most efficient...
We have collected various data and statistics representative of Wedia's Digital Asset Management and Marketing Resource Management solutions to create...
Wedia has been recognized by Gartner in their 2020 “Gartner Digital Commerce Vendor Guide” for its Digital Asset Management (DAM)...
According to the World Trade Organization (WTO), more than 75% of worldwide sales today flow through channels. Indirect or “channel...
Design plays a crucial role in many areas and digital marketing is no longer imaginable without it. Thus, approaches such...
Leading independent global research and advisory firm, Forrester, included Wedia in its recent publication, The Forrester Wave™: Marketing Resource Management, Q1...
Henry Stewart's DAM NY 2020, originally planned to take place on April 14 & 15 in New York City, has...
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...