What is Visual Content Marketing?
Visual content marketing is a practice that consists of getting a message across using images, videos or infographics. Today it...
22
Jan
Discover the universe of DAM, MRM and digital marketing!
06
Jan
Discover a selection of 3 key Wedia articles from 2019
The year 2019 has come to an end and so has the holiday season! A year full of opportunities, twists...
16
Dec
Web to Print and Channel Marketing: Why Distributed Marketing Management is essential
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
03
Dec
Wedia recognized in Gartner Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2019 “Gartner Marketing Technology Vendor Guide” for its Digital Asset Management and...
21
Nov
The place of DAM and Digital eXperience Management in the Martech stack
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
05
Nov
3 major benefits of using a DAM solution
There are a number of challenges in today’s marketing landscape. Some of them include ensuring a consistent brand and product...
21
Oct
Wedia receives ISO 27001:2013 certification
We are happy to announce that the Information Security Management System of Wedia has been assessed and registered as conforming...
15
Oct
Marketing Resource Management: Expectations vs. Reality
With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage this content....
08
Oct
Optimize media distribution or treat the last mile of the digital experience
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
18
Sep
Wedia is listed in 2019 Gartner Market Guide for Digital Asset Management!
Leading research and advisory company Gartner recently published its 2019 Market Guide for Digital Asset Management. We are pleased to...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
28
Aug
Channel marketing: how to maintain brand control while encouraging local marketing initiatives
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
07
Aug
Which organization and roles should you create around your marketing content?
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to...
23
Jul
How to adapt content, from intelligent resizing to mobile ready hero images
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
18
Jul
Microsoft chooses Wedia as Local Country Partner of the Year!
This year, Wedia partner Microsoft created 9 awards to recognize its best partners in France. The Microsoft Partner of the...
08
Jul
« The ability of the AI to actually describe the content of the images surprised us » – Maxence Malak, DAM Project Manager, DECATHLON
For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
28
Jun
Digital Asset Management for Travel and Tourism Brands – 5 Key Benefits
While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and...
05
Jun
User Generated Content and DXM: how to increase your customer knowledge
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
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