Digital eXperience Management: what role does dynamic content play?
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
01
Feb
Wedia Blog: Discover the universe of DAM, MRM and digital marketing!
09
Jan
Wedia is listed in Gartner’s 2018 Market Guide for Distributed Marketing Platforms
In November 2018, leading research and advisory company Gartner, published its latest Market Guide for Distributed Marketing platforms. We are...
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
19
Dec
Does Santa Claus use a DAM solution?
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
22
Nov
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
19
Oct
The 3 Attributes of an MRM Retail Platform
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
28
Sep
To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
11
Sep
Creating a Successful MRM Project: 3 Questions for Sébastien Levy
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including...
27
Aug
Indexing, the often underestimated field of Marketing Resource Management
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of...
14
Aug
How can I integrate UGC content into my Content Marketing strategy?
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
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