In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to...
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
This year, Wedia partner Microsoft created 9 awards to recognize its best partners in France. The Microsoft Partner of the...
For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and...
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
DAM, MRM, Inbound vs. Outbound Marketing. What do these terms mean and why are they important? What are their differences...
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
DAM solutions play an important part in today’s toolkit of digital marketers - they have earned their spot next to...
