Create an effective collaboration cycle with your regions and countries
Use the resources of different countries Your regional and international subsidiaries are a tremendous source of information. But also of good...
12
May
Discover the universe of DAM, MRM and digital marketing!
17
Apr
Marketing Resource Management: a few definitions to clear things up
What is Marketing Resource Management? Not everyone in marketing and communications is necessarily familiar with the term Marketing Resource Management (MRM)....
14
Apr
Keep track of the copyright terms of your photos and videos
Your photo rights are updated? Your media library no doubt contains a substantial volume of photos. Managing the usage rights to...
18
Mar
Systematically using Web-to-Print templates, from brochures to small signs
Which usages for Web-to-Print? Web-to-Print particularly concerns the creation of commercial documents (flyers, brochures, product descriptions), catalogs, and point-of-sale (POS) material. In fact,...
11
Mar
Create and distribute your internal newsletter with Wedia
Which Wedia features for your internal newsletter? What do you do when you want to inform an entire department about a...
03
Mar
How can you integrate Internet users’ videos into your media library?
Stock and manage Internet users videos in your DAM If you type “Test Actifry” into the Google search bar, you’ll get...
26
Feb
From brand to product: ensuring that content is consistent and complementary
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a...
05
Feb
Distributed marketing: improve your campaign launches with a DAM system
Many large groups use distributed marketing, offering their subsidiaries campaign collateral for local repurposing. We’ve already talked about the many...
03
Feb
Thesaurus: the key to successfully searching your media library
What is a thesaurus? Considering that a DAM manages thousands of assets (photos, videos, logos, etc.), it’s easy to understand how important...
13
Jan
An editorial calendar for your marketing activities
Marketing Resource Management solutions offer editorial calendar adapted to marketing activities. That allow you to direct the production of content...
03
Jan
Brand Center versus Brand Platform : what’s the difference?
When it comes to brand management, you often hear the terms Brand Platform and Brand Center. But it isn’t always easy...
25
Sep
When the communications department becomes an internal press agency
Due to the rapid expansion of digital media, communications departments are constantly introducing new ways of creating and distributing content....
17
Jul
The unexpected benefits of a Marketing Resource Management solution and the heritage vision of it’s marketing and communication campaigns
The heritage vision in a MRM solution We talk regularly on this blog about the benefits of using a Marketing Resource...
10
Jun
Little glossary of usage terms for Marketing and Communication Directors
DAM, WCM, MRM: each day seems to bring us new marketing and communication software. Sometimes even CIOs do not know...
06
May
Marketing Resource Management Case Study: PIM Marketing
No matter what the product support (brochure, newsletter, web page or iPad catalog ...
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