29 Sep The impact of ad blocker on your digital marketing
Ad blockers: the most downloaded apps in the App Store
Apple has just released its latest version of iOS, and one of its new functions is shaking up the world of digital communications: the simple option of installing an ad blocker. While ad blocker has been around for several years, until now no operating system made it so easily and widely available.
The public response has been immediate: among the most downloaded apps in the App Store, ad blockers are widely supported by web users (+41% of users since 2014).
In addition to calling into question the “advertising” business model used by information websites, this development has dealt advertisers a new hand: How can they ensure that their messages will continue to be disseminated widely online?
Native advertising as an answer?
Native advertising – a more integrated, interesting approach to advertising that offers more added value in line with the interests of web users – may provide part of the answer.
So there’s no doubt that the need to create content for native advertising is about to surge. But unlike the old banner ads, which ad blockers have rendered largely obsolete, the creation of this new content requires a profound understanding of a brand, its history and values.
At Wedia, we believe that this shift will quickly lead to more work for marketing departments.
A platform for creating editorial content such as Wedia allows you to better distribute this workload:
- The integrated editorial calendar allows you to centralize the approach to the topics covered. So you always know who’s doing what and which topics are in progress.
- It also makes it possible to gather multiple sources (articles, videos, etc.) regarding specific content. They can then be edited to create a history around the brand or product.
- It offers a space for teams to discuss and determine the best angle to take on any given topic.
- Finally, it manages the editorial and legal validation process for your messages.
Discover a new source of inspiration: specification templates, white papers, image databases, etc. To find out more, check out the Wedia Library.