Infographic: Why global players need a local marketing strategy
When selling your products to different markets, a “one size fits all” approach is certainly not the best idea to...
26
Jan
Distributed Marketing Management EN
18
Jun
Stay in the race with DAM for the automotive industry
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
15
Dec
Wedia listed in Gartner’s 2020 Market Guide for Digital Asset Management and Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2020 Market Guide for Digital Asset Management as well as the Gartner...
28
Sep
How an enterprise DAM addresses your marketing localization challenges
How do you handle the localization of marketing content on an international scale? This is a challenge that goes far...
11
May
The Digital Workplace and Cloud Marketing Stack at the time of Home Office
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...
25
Mar
4 Steps to Prepare your Web to Print Project
According to the World Trade Organization (WTO), more than 75% of worldwide sales today flow through channels. Indirect or “channel...
19
Feb
Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
16
Dec
Web to Print and Channel Marketing: Why Distributed Marketing Management is essential
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
28
Aug
Channel marketing: how to maintain brand control while encouraging local marketing initiatives
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
11
Mar
Create and distribute your internal newsletter with Wedia
Which Wedia features for your internal newsletter? What do you do when you want to inform an entire department about a...
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