The Digital Workplace and Cloud Marketing Stack at the time of Home Office
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...
11
May
Distributed Marketing Management EN
25
Mar
4 Steps to Prepare your Web to Print Project
According to the World Trade Organization (WTO), more than 75% of worldwide sales today flow through channels. Indirect or “channel...
19
Feb
Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
16
Dec
Web to Print and Channel Marketing: Why Distributed Marketing Management is essential
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
28
Aug
Channel marketing: how to maintain brand control while encouraging local marketing initiatives
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
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