The challenge

Data-driven marketing is still in its adolescence, but the savviest marketers have graduated from hiring and building to scaling, activating, and optimizing.

Data and analytics will rapidly become the foundation of marketing, superseding more qualitative approaches. Marketing success requires sourcing and using the right data, combined with smarter analytics and optimization.

Of all the stressful sources that keep digital marketers up at night, data is in a class of its own. The expectation today is that every decision should be “data-driven.” Even content itself, crafted through a creative and often haphazard process, is supposed to adhere to the cold logic of metrics, yet Marketing Resource Management analytics can actually free, rather than suppress, creativity. By asking the right questions about assets, you can put your gut instincts to the test and take greater risks, knowing that data will either confirm or disprove your ideas. Simply put, MRM analytics empower you to experiment, see the results, and produce better content.

Our solution

To be effective in marketing, you need intuition and inspiration, and analytics, to reveal the impact of your creative choices. To allow you to sleep more peacefully at night, take advantage of all the data hidden in our MRM solution just waiting to be tapped.

Wedia Content Scoring & Data Visualization provides actionable insight into your audience’s content consumption, engagement, and retention metrics. It measures content performance across your websites, blogs, and social channels.

Wedia provides a strong data-driven engine to give marketers a clear picture of the entire consumer journey. Our analytics suite helps marketers build a more informed content strategy that drives real ROI.

With Content Scoring & Data Visualization, you can finally measure your marketing from idea through execution, get complete cross-channel visibility, track team productivity, access rich insight about content performance, and identify areas for improvement across your marketing strategy.

Get a demo

We make it easier for brands to get content-centric analytics in real time and to learn more about customer affinity.

Your benefits

Identify content with the greatest impact

Optimize your content marketing strategy by understanding what resonates with your audience and why.

Score the performance of each item of content

Quantify the influence of your content marketing. Wedia’s recommendation engine quantifies your impact by measuring your audience’s engagement with your content.

Leverage real-time analytics to identify and act on top-performing content

Keep marcom users focused on the most valuable and relevant content

Combine content analytics with profound insight into your customers to identify the most relevant content to share with your audience.

Our story with AXA

AXA deployed our Wedia Content Scoring & Data Visualization module to better understand which assets were resonating with their audience.

This allowed them to voluntarily archive the most-used assets to avoid audience boredom and then produce similar assets.