17 Mar DAM for Manufacturing Brands : A Sales Accelerator
Digital Asset Management for the manufacturing industry is a tremendous sales accelerator. This sector features a very large number of products and manufacturing processes. Implementing a DAM solution is essential to better organize the production of marketing content. It allows quick availability of assets, while offering excellent control of their distribution. Discover all the advantages of using DAM in the manufacturing industry and how it accelerates and improves the utilization of content.
How can you automate and streamline the process of producing marketing content and visuals? How can you simplify their sharing? How can you guarantee technical conformity of all content created, while ensuring it is constantly updated? How do you ensure marketing teams, often in the four corners of the world, can quickly find the visual they are looking for?
While there is certainly no single answer to any of these questions, none of them can avoid the implementation of a true enterprise DAM.
Equipped with tools that are often slow, poorly optimized and not very user-friendly, manufacturing companies struggle to efficiently organize their product marketing and communication strategy. These difficulties can quickly result in a loss of competitiveness on the market, and thus a decline in turnover.
Why should major manufacturing companies be interested in DAM?
In this sector, the complexity comes less from the diversity of audiences but from the complexity of the products or manufacturing processes offered. Content must be both engaging and technically rigorous. In other words, a PDF document that gives a summary of technical characteristics or an animated video that illustrates an assembly process must be the result of a workflow that involves a lot of expertise. An enterprise DAM meets this need in ensuring the technical compliance of content, but not only that.
In this sector, where the levels of digital transformation are varied, it can sometimes prove tricky to anticipate the formats that best correspond to the habits of audiences. Hence the importance for the same master asset to be able to adapt to a variety of formats, from brochures to videos. However, it is still necessary to master this “content connection”, particularly when applying essential updates. Here again, the DAM’s ability to organize content according to a specific tree structure and taxonomy for each business is invaluable.
Technologies such as DAM solutions for Manufacturing are transforming the way internal teams and different players in the value chain collaborate. They enable them to use content and media in a much more comfortable and secure way.
By enabling them to collaborate and share knowledge and resources, DAM systems provide the ideal framework for increasing the effectiveness of marketing and sales actions.
A DAM for the industrial sector integrates seamlessly with your current tools and provides you with data on all your content.
Keeping content in the DAM perfectly up to date also means that the DAM must be able to interoperate with existing applications and in particular the PIM (Product Information Management). This is the unique advantage of an enterprise DAM: Its ability to fit into an information system.
The DAM’s Digital eXperience Management capabilities are also used to deliver content optimally and at scale, and to accurately track consumption for analysis. What content contributes to subscriptions? Which ones reduce low-value call center solicitations?
Detailed analysis of content consumption (by market, product, geography) is an invaluable tool to better understand customers in highly competitive markets.
DAM as the Single Source of Truth for manufacturing companies
For these brands, DAM serves the key function of a “Single Source of Truth“. This means that the DAM references assets that the teams can work with confidently: images, videos, marketing documents with finely tuned modification rights to facilitate localization without compromising the brand.
This ensures that all your teams are working with the most recent versions of your digital assets and that the consistency in your group’s communication is maintained.
Huge productivity gains with DAM for the manufacturing sector
At this scale, it is out of the question to let everyone wander for hours looking for a visual. Content categorization and search functions must allow quick access to product packshots, campaign visuals, etc.
Productivity is also guaranteed by integrating DAM with existing PIM (Product Information Management) solutions as well as with e-commerce sites of brands or retailers. In addition, DAM allows you to categorize and search for your content according to your company’s operating and organizational rules.
Thanks to advanced search functionalities (full text, faceted, Artificial Intelligence…), your teams will be able to find the content they need very quickly. The considerable time saving generated by the use of the Wedia DAM allows teams to gain in productivity and thus allocate more time to different tasks.
Wedia, a SaaS software company, offers leading international brands a Digital Asset Management (DAM) solution, a marketing software that meets the needs of a content-centric marketing strategy.
The Wedia DAM solution supports marketing teams in the industrial sector in enhancing the value of their content, from creation to distribution, with the sole objectives of increasing brand awareness and boosting sales.