Infographic: Key figures of Wedia’s DAM for various leaders in the retail sector
In recent months, as a result of the Covid-19 crisis and store closings, e-commerce has practically become the only way to consume for many customers. The accelerating transformation of consumer habits requires companies in the retail sector to continue to evolve and to equip themselves with the tools that enable them to remain competitive in a disrupted and highly competitive market. A Digital Asset Management (DAM) solution, serving as a single repository for all product visuals, has become indispensable. In this infographic, we have brought together data from various retailers using Wedia’s DAM in order to highlight how the solution supports the marketing assets of the retail industry.
With the multiplication of offers and services, e-commerce has become much more competitive. The Covid-19 pandemic has also reshuffled the cards in consumer habits in many sectors. Many internet users who never ordered online before have been forced to change their habits. In this new context, brands need to equip themselves with the right tools to efficiently supply their online outlets.
Consumers now expect much more than just visuals before making a purchase. It is no longer just a question of adapting to local markets, different “seasons” and major common characteristics. “One to one” personalization of products is now the key to differentiate yourself from the competition.
Thanks to its storage, sharing, search, organization and distribution functions, Wedia’s Digital Asset Management solution is an essential tool for creating and orchestrating personalized marketing campaigns.
With an average of 6 to 10 images for flagship products, the ever-increasing number of visuals for each product is forcing the distribution sector to equip itself with a tool that constitutes a “single source of truth” in which all validated content can be easily retrieved and shared. A DAM solution fulfils this role and ensures that each visual is used to its full potential and in the right conditions. A Digital Asset Management solution creates all the image variations necessary for product presentation and distributes them to all the brand’s sites. It also enables them to be shared with distributors and partners. The large number of sites (here more than 300 sites) encourages marketers to adopt a solution to centralize all content in all languages and for all possible uses.
Digital Asset Management to unify brand strategy
Even though the number of points of contact (domains, brands, websites) is increasing, a DAM solution unifies the various marketing operations and ensures brand consistency by providing marketing teams with assets that are always up-to-date. Ensuring consistent messaging at all levels of the customer experience is the best way to increase consumer engagement and loyalty, and to position the brand as a brand they can trust. Consistent and appealing visuals are the best way to help consumers make the right decision on one product over another. 59% of consumers think that visual information is more important than textual information.
In order to organize an optimal production of visuals, a DAM allows the creation of templates and facilitates the rendering of visuals. With the increase in mobile shopping, it is necessary to offer visuals in formats adapted to different devices, tablets and smartphones. According to Business Insider, mobile and tablet sales should account for 44% of e-commerce within 4 years.
Digital Asset Management for content monitoring
Managing a large number of visuals leads to many problems. It is almost impossible to track the use of millions or even thousands of photos “by hand”. This can lead, for example, to problems in controlling compliance issues or monitoring the proper adoption of the latest branded content. A Digital Asset Management solution, through the implementation of workflows, ensures that every asset used has been approved by the appropriate department. It can also notify administrators when a media asset’s period of operation is coming to an end. This is particularly useful in the case of ambient photos (more than 200,000 at some retailers) which often contain models and brand ambassadors whose contracts must be strictly respected.
A Digital Asset Management (DAM) solution is an essential tool for the smooth running of marketing operations in the retail sector. However, it is not sufficient on its own. It is most often associated with a PIM, whose ability to provide all product information perfectly complements the media management capabilities of a DAM.