How to put your content at the heart of the
customer experience?

About this eBook

 

Delivering an optimal content experience has never been more vital to the success of the customer experience as a whole. And for good reason: in the age of omnichannel, it may seem pointless to try to impose a path on the prospect or customer, but it is essential to make each interaction a happy encounter with the brand. An encounter where the content is key.

 

This eBook shows how Digital Asset Management (DAM) and Digital eXperience Management (DXM) combined can meet this challenge and deliver the best possible customer experience.

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Summary
  • Customer Experience, the 5 trends that are changing the game: omnichannel, difficulty to follow the customer journey, content shock, the importance of micro-moments, hyperpersonalization
  • The DAM-DXM pairing in the Martech stack
  • New uses that are already essential: adaptability and personalization of content, security, success analysis, some usage scenarios

 

See why 250+ major brands rely on Wedia to manage their media:

Wedia & Bayer
Wedia & Estée Lauder
Wedia & Harley Davidson
Wedia & Michelin
Wedia & SVB
Wedia & Volkswagen

Preparing a Digital Asset Management project? You may also like:

10 questions to succeed in your Digital Asset Management project and measure its ROI.

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  • i

    Why this form? As a software company, we know how important your privacy is. Our customers know and trust us, they handle their own confidential data in the platforms we operate for them. They know they are protected by our strict respect for their information, and by our ISO and TISAX certifications.

    Your personal data is therefore secure and we are transparent about how it is handled.

    Why this form? Because we would like to reserve the possibility to contact you in order to send you information, whether to propose you other interesting downloads, or to understand if you intend to launch a project soon... In no case, we will transmit your data to third parties.

    And of course, you can unsubscribe from our newsletter at any time, or ask not to be contacted. Finally, you can request to view and/or delete your personal data at any time.

    To learn more, read our « privacy policy ».

    X

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