Gartner Martech Vendor Guide

Wedia recognized in Gartner Marketing Technology Vendor Guide

Wedia has been recognized by Gartner in their 2019 “Gartner Marketing Technology Vendor Guide” for its Digital Asset Management and Distributed Marketing Management solutions.

Recently, leading research and advisory company, Gartner, published its “Gartner Marketing Technology Vendor Guide.” We are happy to announce that Wedia is one of the only to be selected as a representative vendor for both Digital Asset Management and Distributed Marketing Platforms. 

The Gartner Marketing Technology Vendor Guide provides an overview of the key trends and vendors in the marketing technology landscape. According to Gartner, “marketing leaders rely on marketing technology to enable business process and deliver results.” This set of integrated marketing technologies, commonly referred to as the “martech stack” is an integral part of improving marketing operations.

Gartner states that CMOs allocate nearly one-third of their budget to martech. And while technology strategy, adoption and use appears to be a top priority for marketing leaders, understanding the fragmented martech landscape and the full potential of solutions can be a big challenge – especially when there are thousands of vendors offering technology solutions and SaaS products. The Gartner guide therefore aims to “help you understand the martech vendor ecosystem and identify martech solutions capable of enhancing your customer insights and improving marketing operations, performance and outcomes.”

Gartner presents a list of vendors in four technology areas: Content and Customer Experience, Advertising Technology, Direct Marketing & Marketing Management, and Marketing Data & Analytics. The representative vendors range from web content management and digital asset management solutions, to marketing automation and customer data platforms. Wedia is recognized for both its Digital Asset Management and Distributed Marketing Management solutions. 

Gartner clients can read the Gartner guide to see the complete list of various marketing solutions as well as recommendations for evaluating and integrating new solutions.

Not a Gartner client? We’ve created a blog post explaining the place of Digital Asset Management (DAM) and Digital eXperience Management (DXM) in the martech stack, and how it should coexist with other marketing solutions such as Content Management System (CMS), Product Information Management (PIM), Customer Data Platform (CDP) etc. in order to help you meet your marketing and business goals.

Gartner disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.



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