The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital Asset Management (DAM) solutions are no longer enough. To keep up with the competition, we need to shift to Marketing Resource Management (MRM) and Marketing...
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance entails a much more qualitative approach focused on the effective consumption of assets and audience behaviour.What performance outcome should be anticipated from content production? For...
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are giving an increasing share in their marketing strategy to content known as "UGC" produced by their users and employees. Yet, they still need to support...
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which - quite literally - is beyond comprehension. In addition to the increase in views, video also stands out for its impact on conversions. On social networks,...
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century. What if that’s just the beginning? What do you imagine marketing and communication content will look like in the future? This is the question we...
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the user experience, cultivate a truly ongoing improvement process, etc. Discover the keys to agile marketing resource management.Like other departments in a company, marketing is not...
