Generative AI and the DAM: a new era for creating content
In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which...
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In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which...
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which -...
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
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