Generative AI and the DAM: a new era for creating content
In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which...
23
Jan
content marketing Tag
22
Apr
Color psychology : How colors in your marketing influence the way customers buy
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
06
Mar
The 3 challenges of contextual content adaptation
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
01
Feb
Digital eXperience Management: what role does dynamic content play?
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
19
Dec
Does Santa Claus use a DAM solution?
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
22
Nov
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
28
Sep
To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
14
Aug
How can I integrate UGC content into my Content Marketing strategy?
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
11
Jun
How Video is Accelerating Business in 2018
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which -...
16
Apr
What will marketing content look like in 2025?
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
20
Mar
Content Marketing Management: 5 Steps towards Agility
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
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