The year is coming to its end. It's a good opportunity to take some time to look back at 2018. A lot has happened this year (not only) in the marketing world. A lot of content has been put out there. New challenges but also...
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of your MRM media library project. What are the main pitfalls to avoid? The challenges ahead? The Wedia indexing team provides some answers.“In companies, everyone wants...
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its life cycle can be rather more complex than that! Let me explain. In vitro fertilisation! Content rarely comes into this world by chance. What is worse, its...
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a result of the salesperson’s talent. Online, the same principle applies. It’s essential to ensure that Internet users are able to navigate seamlessly between the brand...
