The 3 challenges of contextual content adaptation
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
06
Mar
content Tag
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
27
Aug
Indexing, the often underestimated field of Marketing Resource Management
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of...
22
Jan
A saga: the rise and fall of content
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its...
26
Feb
From brand to product: ensuring that content is consistent and complementary
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a...
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