Omnichannel Marketing and the Return to “Phygital” Shopping
Providing an integrated and personalized shopping experience to your customers is not just about being present on all online and...
29
Jul
DAM Tag
19
Jul
Why is DAM the pharmaceutical industry’s best friend?
The pharmaceutical industry's marketing challenges and needs are very specific, and for good reason - it's one of the most...
23
Jun
Wedia Named in Forrester’s Now Tech Digital Asset Management Report for Customer Experience, Q2 2021
Wedia has been listed in Forrester’s Now Tech Report: Digital Asset Management for Customer Experience, Q2 2021. Leading global market research...
18
Jun
Stay in the race with DAM for the automotive industry
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
27
May
Spring Cleaning: How to declutter your marketing DAM solution
Spring has sprung: Many of us see this period of the year as the perfect moment to declutter their houses,...
20
May
What is metadata? What role does it play in DAM?
Metadata is a set of data that describes and provides information about other data; in the case of DAM, it...
06
May
Enterprise DAM, the ideal medium for an efficient workflow and collaboration
Simplify development of content until its validation, guarantee the traceability of versions...
22
Apr
Color psychology : How colors in your marketing influence the way customers buy
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
15
Apr
DAM for retail: a key ally in the customer experience
In the unprecedented context of the ongoing pandemic, the retail sector has been forced to adapt, shifting its focus to...
08
Apr
Prepare your post-COVID marketing strategy thanks to Digital Asset Management
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in...
17
Mar
DAM for Manufacturing Brands : A Sales Accelerator
Digital Asset Management for the manufacturing industry is a tremendous sales accelerator. This sector features a very large number of...
11
Mar
Headless architecture and APIs, the 2 pillars of DAM integrability
To carry out its mission as the ”Single Source of Truth” for media, a DAM must be able to integrate...
23
Feb
DAM for the CPG Industry : A Must-Have Tool for Consumer Packaged Goods Brands
How can Digital Asset Management (DAM) for the CPG industry address the specific challenges of product marketing? Challenges that call...
17
Feb
Why should you use an Enterprise DAM? 7 High-Value DAM Use Cases
Let’s take a closer look at some of the top enterprise DAM use cases. The customer lifecycle and purchase path...
12
Feb
How to Create and Update Assets from your DAM within Adobe Creative Cloud with Wedia Content Picker Adobe Edition
Marketing and creative teams need to create and update content daily. How can brands ensure these creative workflows are as...
18
Jan
The 3 Wedia articles you shouldn’t miss from 2020
Like at the start of every year, Wedia proposes you to look back at the articles you may have missed...
22
Dec
How to easily index your media using Wedia DAM AI indexing Services
As your media library grows, so does the work needed to sort through it. But that’s work you no longer...
15
Dec
Wedia listed in Gartner’s 2020 Market Guide for Digital Asset Management and Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2020 Market Guide for Digital Asset Management as well as the Gartner...
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