Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including faster content production, better brand consistency and an improved marketing ROI. But with modules addressing different stages of the content lifecycle, from planning and storage...
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are giving an increasing share in their marketing strategy to content known as "UGC" produced by their users and employees. Yet, they still need to support...
Recently, leading research and advisory company, Gartner, published its June 2018 Market Guide for Digital Asset Management. We are pleased to announce that Wedia has been selected as one of the Representative Vendors for the second year in a row!According to the report, "managing marketing assets...
Giving the gift of ubiquity to your assets Do you know how much of your marketing content is duplicated in your company? Do you know which team, be it marketing or communication, is the biggest consumer of your latest photo shoot? And this image found on...
Earlier this month, Wedia participated in Henry Stewart’s DAM NY, a 2-day conference in New York City dedicated to Digital Asset Management. The event brought together many vendors, speakers and attendees around DAM workshops, roundtable discussions and a trade show. In case you didn’t have...
Wedia will participate at DAM NY, the world’s largest Digital Asset Management conference this May. The conference, which will take place on May 3rd and 4th at the Hilton Midtown in New York City, gives companies the opportunity to see the latest developments in DAM...
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the user experience, cultivate a truly ongoing improvement process, etc. Discover the keys to agile marketing resource management.Like other departments in a company, marketing is not...
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its life cycle can be rather more complex than that! Let me explain. In vitro fertilisation! Content rarely comes into this world by chance. What is worse, its...
What's a press room? If you google “press room,” the search engine will suggest those of UPS, Rolex and many other companies. But what exactly is a press room? A press room is a platform for the content aimed at media professionals that a brand puts online. Once...
We’re delighted to announce that, on 2 October 2017, Wedia finalized the acquisition of damdy to create an even more high-performance Digital Asset Management (DAM) solution geared towards new types of media: interactive video, virtual reality, 3D, immersive experiences, etc.Damdy develops solutions to manage and distribute digital contents. With...
