How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
20
Oct
Digital eXperience Management Tag
23
Aug
The ROI of Video Marketing: Why and how videos boost your business success
Press play - it's well known that video has been a major trend in marketing for the past decade. And...
28
Oct
Wedia Webinar: Content Hubs and Retail
With the rise in online purchases and changes in consumer behavior during this pandemic period, one thing is certain: the...
11
Sep
Wedia Introduces the New Wedia Content Picker to Connect your DAM with your App Ecosystem
Creating marketing and sales content with your latest digital assets should be quick and easy regardless of your role at...
21
Nov
The place of DAM and Digital eXperience Management in the Martech stack
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
23
Jul
How to adapt content, from intelligent resizing to mobile ready hero images
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
05
Jun
User Generated Content and DXM: how to increase your customer knowledge
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
06
May
Whether your visitors are connected or anonymous, to optimize their experience, rely first on your media
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
10
Apr
Why has Digital eXperience Management become indispensable to content scoring?
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
06
Mar
The 3 challenges of contextual content adaptation
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
14
Feb
DXM, DAM, CMS… Which role does each one have in ensuring the best possible experience for your audiences?
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
01
Feb
Digital eXperience Management: what role does dynamic content play?
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
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