Volvo Cars, one of the most well-known and respected premium car brands, manufactures and markets automobiles, including SUVs, station wagons,...
When selling your products to different markets, a “one size fits all” approach is certainly not the best idea to...
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
Wedia has been recognized by Gartner in their 2020 Market Guide for Digital Asset Management as well as the Gartner...
How do you handle the localization of marketing content on an international scale? This is a challenge that goes far...
According to the World Trade Organization (WTO), more than 75% of worldwide sales today flow through channels. Indirect or “channel...
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
In November 2018, leading research and advisory company Gartner, published its latest Market Guide for Distributed Marketing platforms. We are...
Many large groups use distributed marketing, offering their subsidiaries campaign collateral for local repurposing. We’ve already talked about the many...
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