Infographic: Why global players need a local marketing strategy
When selling your products to different markets, a “one size fits all” approach is certainly not the best idea to...
26
Jan
distributed marketing Tag
18
Jun
Stay in the race with DAM for the automotive industry
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
15
Dec
Wedia listed in Gartner’s 2020 Market Guide for Digital Asset Management and Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2020 Market Guide for Digital Asset Management as well as the Gartner...
28
Sep
How an enterprise DAM addresses your marketing localization challenges
How do you handle the localization of marketing content on an international scale? This is a challenge that goes far...
25
Mar
4 Steps to Prepare your Web to Print Project
According to the World Trade Organization (WTO), more than 75% of worldwide sales today flow through channels. Indirect or “channel...
16
Dec
Web to Print and Channel Marketing: Why Distributed Marketing Management is essential
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
28
Aug
Channel marketing: how to maintain brand control while encouraging local marketing initiatives
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
09
Jan
Wedia is listed in Gartner’s 2018 Market Guide for Distributed Marketing Platforms
In November 2018, leading research and advisory company Gartner, published its latest Market Guide for Distributed Marketing platforms. We are...
05
Feb
Distributed marketing: improve your campaign launches with a DAM system
Many large groups use distributed marketing, offering their subsidiaries campaign collateral for local repurposing. We’ve already talked about the many...
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