User Generated Content and DXM: how to increase your customer knowledge
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
05
Jun
DXM Tag
06
May
Whether your visitors are connected or anonymous, to optimize their experience, rely first on your media
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
10
Apr
Why has Digital eXperience Management become indispensable to content scoring?
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
27
Mar
How to regain control of your images
Visual assets have become increasingly important for companies’ marketing activities. While they have full control over the creation and distribution...
14
Feb
DXM, DAM, CMS… Which role does each one have in ensuring the best possible experience for your audiences?
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
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