Video is an unavoidable part of your digital marketing strategy. From customer testimonials and how-tos to branded and social video,...
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
Visual assets have become increasingly important for companies’ marketing activities. While they have full control over the creation and distribution...
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
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