Wedia earns recognition as a global DAM vendor We are pleased to share the excellent news that the American research and advisory company Gartner’s most recent Market Guide for Digital Asset Management (DAM) has named Wedia one of 19 global vendors in the sector. For the past...
Wedia is always in the MRM Magic Quadrant! For the third year in a row, Wedia is among the 16 global software companies that the American IT research company Gartner has included in its Magic Quadrant for Marketing Resource Management. This report provides a detailed analysis of software exclusively...
What is Marketing Resource Management? Not everyone in marketing and communications is necessarily familiar with the term Marketing Resource Management (MRM). Analysts, such as Gartner or Gleanster, provide a definition of MRM and have established the scope of its activities. Marketing Resource Management (MRM) is a series of processes and...