Five Questions to Ask Yourself to Measure the Success of your DAM Project: KPIs and ROI
How do you measure the success of a DAM project? What are your key performance indicators (KPIs)? And how do...
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KPI Tag
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5 Digital Asset Management Trends in 2020
The digital age has transformed the way brands pursue their marketing strategies, and the technologies they use to implement these...
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To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
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