The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital Asset Management (DAM) solutions are no longer enough. To keep up with the competition, we need to shift to Marketing Resource Management (MRM) and Marketing...
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the Retail sector. Two thousand photos per day and hundreds of visuals with several variants: this is the volume of content that a French mass-market sports retailer...
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including faster content production, better brand consistency and an improved marketing ROI. But with modules addressing different stages of the content lifecycle, from planning and storage...
Wedia will participate at DAM NY, the world’s largest Digital Asset Management conference this May. The conference, which will take place on May 3rd and 4th at the Hilton Midtown in New York City, gives companies the opportunity to see the latest developments in DAM...
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century. What if that’s just the beginning? What do you imagine marketing and communication content will look like in the future? This is the question we...
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the user experience, cultivate a truly ongoing improvement process, etc. Discover the keys to agile marketing resource management.Like other departments in a company, marketing is not...
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its life cycle can be rather more complex than that! Let me explain. In vitro fertilisation! Content rarely comes into this world by chance. What is worse, its...
Wedia is always in the MRM Magic Quadrant! For the third year in a row, Wedia is among the 16 global software companies that the American IT research company Gartner has included in its Magic Quadrant for Marketing Resource Management. This report provides a detailed analysis of software exclusively...
What is Marketing Resource Management? Not everyone in marketing and communications is necessarily familiar with the term Marketing Resource Management (MRM). Analysts, such as Gartner or Gleanster, provide a definition of MRM and have established the scope of its activities.Marketing Resource Management (MRM) is a series of processes and...
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a result of the salesperson’s talent. Online, the same principle applies. It’s essential to ensure that Internet users are able to navigate seamlessly between the brand...
