Infographic: DAM vs MRM – What’s the difference?
Within the marketing technology (MarTech) stack, it’s crucial to use powerful solutions for storing, adapting and diffusing all kinds of...
24
Feb
Marketing Resource Management Tag
06
Mar
Wedia included in The Forrester Wave ™: Marketing Resource Management, Q1 2020
Leading independent global research and advisory firm, Forrester, included Wedia in its recent publication, The Forrester Wave™: Marketing Resource Management, Q1...
13
Feb
3 challenges marketers in the financial services industry face
and constant market disruption, and thus have to adapt at a quick pace. What works today might not work anymore...
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
19
Dec
Does Santa Claus use a DAM solution?
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
22
Nov
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
19
Oct
The 3 Attributes of an MRM Retail Platform
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
11
Sep
Creating a Successful MRM Project: 3 Questions for Sébastien Levy
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including...
18
Apr
Wedia at DAM NY 2018 on May 3 & 4
Wedia will participate at DAM NY, the world’s largest Digital Asset Management conference this May. The conference, which will take...
16
Apr
What will marketing content look like in 2025?
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
20
Mar
Content Marketing Management: 5 Steps towards Agility
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
22
Jan
A saga: the rise and fall of content
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its...
14
Mar
One, two and three! Wedia once again part of Gartner’s Magic Quadrant this year.
Wedia is always in the MRM Magic Quadrant! For the third year in a row, Wedia is among the 16 global software...
17
Apr
Marketing Resource Management: a few definitions to clear things up
What is Marketing Resource Management? Not everyone in marketing and communications is necessarily familiar with the term Marketing Resource Management (MRM)....
26
Feb
From brand to product: ensuring that content is consistent and complementary
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a...
10
Jun
Little glossary of usage terms for Marketing and Communication Directors
DAM, WCM, MRM: each day seems to bring us new marketing and communication software. Sometimes even CIOs do not know...
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