Leading independent global research and advisory firm, Forrester, included Wedia in its recent publication, The Forrester Wave™: Marketing Resource Management, Q1...
Today’s global financial services marketing teams face an ever-changing environment, new digital trends and constant market disruption, and thus have...
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including...
Wedia will participate at DAM NY, the world’s largest Digital Asset Management conference this May. The conference, which will take...
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its...
Wedia is always in the MRM Magic Quadrant! For the third year in a row, Wedia is among the 16 global software...
What is Marketing Resource Management? Not everyone in marketing and communications is necessarily familiar with the term Marketing Resource Management (MRM)....
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a...
DAM, WCM, MRM: each day seems to bring us new marketing and communication software. Sometimes even CIOs do not know...
