Snapchat Tag

In our last newsletter we talked about the main functions of Snapchat (read our first article on the topic here). Professional use of the app by brands or MarCom requires following a few simple but essential rules. We’d like to suggest five good practices to respect when communicating...

What are the Snapchat main functions? Our last newsletter looked at the basic principles of Snapchat. Today, we’re going to find out a bit more about this distinctive app.There are eight main functions: snap, chat, story, live story, the Discover page, lenses, filters and contacts.A snap...

How does it work for brands? Originally used by teenagers and young adults to send more-or-less compromising pictures that are erased right after they’ve been viewed, Snapchat was a resounding success. Following the addition of new functions, the app has become the perfect channel for brands...

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