Yet even as marketers invest in content more than ever, they are plagued by lingering questions. How do you attract attention? How do you get concrete results? And, most importantly, how do you make people actually care about your brand and products?
Managing your key external and internal contributors on a day-to-day basis can be a major hassle! Never-ending e-mail threads, mixed-up files, and creative projects and colleagues’ birthdays showing up on the same calendar are no longer acceptable!