The challenge

 

Yet even as marketers invest in content more than ever, they are plagued by lingering questions. How do you attract attention? How do you get concrete results? And, most importantly, how do you make people actually care about your brand and products?

 

Managing your key external and internal contributors on a day-to-day basis can be a major hassle! Never-ending e-mail threads, mixed-up files, and creative projects and colleagues’ birthdays showing up on the same calendar are no longer acceptable!

Our solution

 

Great content marketers are like conductors, directing an orchestra of contributors, approvers, stakeholders and others.
Our Creative Project & Content Management module makes this task simple, with collaboration tools that make planning, managing and approving content a snap.

 

Our powerful technology enables you to create and manage all of your corporate content in one place, streamline your approval processes, and optimize every aspect of your content and asset strategy with patent-pending analytics that tell you what to do next.
Draw on your internal team for content ideas and use our platform to turn those ideas into stories, videos, infographics, etc.

 

Our solution unifies your content production with a flexible workflow to help you manage everything from strategy and editing to approvals, deadlines and deliverables.

Creative Project & Content Management

We help brands to simplify each step of their content creation process

and to control what is right for distribution.

Your benefits

Plan, organize and monitor your brand and marketing content

 

Add, delete or move assignments.

Manage multiple publications.

View by current step due or planned publishing date.

Filter by publication, story type, contributor, status and more.

 

Make creating collaborative and creative projects easier and faster

 

Customize approval workflows for each item of content.

Use our simple approval interface (even for lawyers).

Audit trails and track changes let you know exactly when (and by whom) each change is made.

Control content and asset publication across digital, social and traditional channels

 

Easily push approved content directly to all your social channels.

Facilitate simple publishing integration with any third-party CMS.

 

 

Learn about your contents’ performance to create new assets based on best practices

 

Make sure your sales team and customers access only the most up-to-date content.

Track the most efficient items of content and those that fail to resonate.

See production metrics, including content creation, workflow and productivity data (such as which stories have been completed).

Customize your dashboard to highlight whatever is most important to you, with simple drag-and-drop cards, menus and historical data.

Our story with Danone

 

Danone’s Corporate Communications is organized as an internal news agency to produce its various digital media content: internal websites, corporate site, thematic sites, blog and social networks.

 

To optimize the production of this content and to carefully control the editorial process, Danone chose Wedia’s Creative Project and Content module.

Key Features

  • CONTENT MODELING: Create any kind of content template, no matter how complex

 

  • BROWSE AND FIND CONTENT: Create an easy-to-reuse content library, available for all channels

 

  • PUBLISH TO MULTIPLE CHANNELS: Write once, then publish the same content to multiple channels and networks

 

  • ATTACH MEDIA FROM THE DAM: Pick images and videos from the Digital Asset Management system and attach them to your content

 

  • PRESET CONTENT TYPES: Offer copywriters a list of preset content types (blog post, PR post, etc.) to save time and streamline content creation

 

  • BROWSE PROPERLY LICENSED SOURCES: Browse licensed content and media to expand your sources

 

  • ATTACH DOCUMENTS TO CONTENT: Attach relevant PDF, Word and PowerPoint source files to your content

 

  • TRACK USER ACTIONS: Enforce compliance thanks to a user action timeline for each item of content

 

  • CREATE CHANNEL-NEUTRAL CONTENT: Create semantic content that can be adapted for multiple channels
  • SOCIAL MEDIA CHANNELS: Publish one subject to multiple social media channels: Facebook, Twitter, etc.

 

  • SUPPORT FOR MULTIPLE ACCOUNTS: Manage multiple social media accounts, such as multiple Twitter handles

 

  • MULTIPLE COUNTRIES AND LANGUAGES: Publish for different countries and in different languages with a localization workflow

 

  • PUSH CONTENT TO CMS: Webmasters search Wedia and pick validated content to publish

 

  • NEW CHANNELS ADDED VIA PLUGINS: Add new channels easily via simple plugin add-ons

 

  • SIMPLE API FOR CONTENT INTEGRATION: Browse and get content via a simple web API
  • NEATLY HANDLE MULTIPLE REVISIONS: Rather than letting multiple revisions pile up, browse through an organized list of different versions of an artwork

 

  • TRACK USER ACTIONS: Open the history tab to review a list of all user actions on the project

 

  • HANDLE PROJECT LOCALIZATION: Once you’re ready for another language, manage artwork localization as a subproject
  • SET UP A REPEATABLE WORKFLOW: Ensure the quality of what you publish with a repeatable publication workflow

 

  • REQUEST INTERNAL VALIDATION: Add legal and compliance validation steps to your publication workflow

 

  • GET FASTER APPROVALS: Send approval requests via e-mail, with artwork attached

 

  • TRACK CHANGES: Track changes and milestones on an easy-to-read dedicated history tab

 

  • TRACK TEXT CHANGES: Just like with Word, track revisions and accept changes to texts

 

  • ATTACH NOTES TO TEXT CONTENT: Comment by attaching a note at a specific location of a text

 

  • SET UP A TRANSLATION WORKFLOW: Create an internal or external translation workflow, and connect to translation solutions

 

  • REQUEST COMMENTS: Comment on and discuss each item of editorial content within the application
  • SECURE USER LOGIN: Connect with your authentication system and with our built-in user base

 

  • USER SINGLE SIGN-ON: Set up Wedia to login automatically through your SSO infrastructure

 

  • PASSWORD MANAGEMENT: Define strong password creation rules, a reuse policy and lock-up after failed attempts

 

  • ENCRYPTED CONNECTION: Use a secure encrypted https connection

 

  • IP BLOCKING AND FILTERING: Define a white list of authorized IPs
Find out more about our solution?