Content is becoming a business accelerator
With the advent of digital, mobile and social networks, the customer experience (current and prospective users) has become decisive. Brands have become media and valuable content has become the key to success. Yet the volume, rhythm and diversity of formats are such that traditional methods and tools have reached their limits.
As a result, marketing and communications teams need to tackle two challenges simultaneously: restoring complete control over the production, organization and dissemination of their content, and consolidating the scoring of each item of content in order to make good decisions and to optimize the impact of their actions.