Brand specialists and CMOs
Further your brand
Ensure that images, communications and campaigns across different markets and locations respect the brand guidelines that have been established by your company.
Assets that are stored across different networks by different teams can be hard to find and your teams can end up duplicating the same asset with slight alterations. A DAM solution can help put a stop to that.
Having access to a DAM platform means storing all assets in one place, with an environment that sets the brand guidelines for your communication. When sending a new campaign to a team in a different country to be translated, you can authorize the text to be modified while making sure the size or font stay the same.
Let brand consistency reign throughout your DAM platform, as up-to-date assets are easily and quickly found by a multitude of users. To add to that, providing a SSOT means that any changes to media will be seen by everyone and across all channels.