The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
28
Dec
Discover the universe of DAM, MRM and digital marketing!
19
Dec
Does Santa Claus use a DAM solution?
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
22
Nov
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
19
Oct
The 3 Attributes of an MRM Retail Platform
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
28
Sep
To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
11
Sep
Creating a Successful MRM Project: 3 Questions for Sébastien Levy
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including...
27
Aug
Indexing, the often underestimated field of Marketing Resource Management
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of...
14
Aug
How can I integrate UGC content into my Content Marketing strategy?
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
02
Jul
Wedia at Microsoft Inspire 2018
Microsoft Corporation’s annual conference for its partner community (Wedia is Gold Cloud Partner), Microsoft Inspire, will take place in Las...
26
Jun
Wedia is listed in Gartner’s 2018 DAM Market Guide!
Recently, leading research and advisory company, Gartner, published its June 2018 Market Guide for Digital Asset Management. We are pleased to...
22
Jun
The Single Source of Truth
Giving the gift of ubiquity to your assets Do you know how much of your marketing content is duplicated in your...
11
Jun
How Video is Accelerating Business in 2018
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which -...
14
May
Wedia at DAM Europe on June 28 & 29
Earlier this month, Wedia participated in Henry Stewart’s DAM NY, a 2-day conference in New York City dedicated to Digital...
18
Apr
Wedia at DAM NY 2018 on May 3 & 4
Wedia will participate at DAM NY, the world’s largest Digital Asset Management conference this May. The conference, which will take...
16
Apr
What will marketing content look like in 2025?
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
20
Mar
Content Marketing Management: 5 Steps towards Agility
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
22
Jan
A saga: the rise and fall of content
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its...
12
Dec
The press room: the perfect ally for managing your brand identity
What's a press room? If you google “press room,” the search engine will suggest those of UPS, Rolex and many other companies....
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