Marketing Resource Management: Expectations vs. Reality
With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage this content....
With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage this content....
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
Leading research and advisory company Gartner recently published its 2019 Market Guide for Digital Asset Management. We are pleased to...
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to...
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
This year, the Wedia partner Microsoft created 9 awards to recognize its best partners in France. The Microsoft Partner of...
For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and...
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
DAM, MRM, Inbound vs. Outbound Marketing. What do these terms mean and why are they important? What are their differences...
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
DAM solutions play an important part in today’s toolkit of digital marketers - they have earned their spot next to...
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
Visual assets have become increasingly important for companies’ marketing activities. While they have full control over the creation and distribution...
Leading global research and advisory firm, Forrester, listed Wedia in its recent publication: Now Tech Digital Asset Management for Customer...
Interview with Pierre Chouteau, Wedia's Cloud Architect When it comes to cloud service providers (CSPs) – companies that offer storage or...
Create the perfect image for your marketing content in just seconds thanks to Wedia’s image generator tool integrated in its DAM.