Brand Content

A DAM platform might just be the key to supporting your brand content.

Latest articles

How has the impact of digital technology evolved over time?

How has the impact of digital technology evolved over time?

What is the impact of digital technology in terms of our carbon footprint?

by

Louise McNutt

,

10 Mar

2023

Sustainable marketing
Article
6 ways brands use social media for e-commerce

6 ways brands use social media for e-commerce

6 ways brands are currently leveraging social media to increase e-commerce sales

by

Louise McNutt

,

7 Mar

2023

eCommerce
DAM
Digital Asset Management
How is Wedia supporting digital sobriety?

How is Wedia supporting digital sobriety?

Climate responsibility has now become an important part of companies’ global strategies

by

Louise McNutt

,

24 Feb

2023

Digital Sobriety
DAM
Sustainable marketing
Metadata
Article
4 ways to get to grips with your digital asset archiving with DAM

4 ways to get to grips with your digital asset archiving with DAM

How do you manage the end of your media lifecycle?

by

Louise McNutt

,

22 Feb

2023

Sustainable marketing
DAM
Digital Asset Management
Which content should you use across the purchase funnel?

Which content should you use across the purchase funnel?

Media assets play a crucial role in helping businesses increase the conversion rate of their purchase funnel

by

Louise McNutt

,

1 Feb

2023

purchase funnel
eCommerce
DAM
Digital Asset Management
What are the different types of Generative AI?

What are the different types of Generative AI?

Gen-AI is a term which we are starting to become used to. But what different types of Gen-AI exist?

by

Louise McNutt

,

24 Jan

2023

generative AI
DAM
Innovation
How can Generative-AI be used by marketing teams?

How can Generative-AI be used by marketing teams?

Gen-AI has risen to prominence recently, particularly in the light of several brands integrating it into their campaigns

by

Louise McNutt

,

24 Jan

2023

generative AI
Innovation
DAM
Digital Asset Management
Generative AI and DAM: a new era for creating content

Generative AI and DAM: a new era for creating content

The rise of Gen-AI comes where the appetite for personalised content by consumers continues to increase.

by

Louise McNutt

,

23 Jan

2023

generative AI
Hyper Personalization
Technology
DAM
Article
How to build a sustainable marketing strategy: 6 important steps

How to build a sustainable marketing strategy: 6 important steps

Companies are now making major changes to every part of their business in order to become both sustainably focused and driven

by

Louise McNutt

,

19 Jan

2023

Sustainable marketing
DAM
Digital Asset Management
Article

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