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Brand Content

A DAM platform might just be the key to supporting your brand content.

Latest articles

How can Generative-AI be used by marketing teams?

How can Generative-AI be used by marketing teams?

Gen-AI has risen to prominence recently, particularly in the light of several brands integrating it into their campaigns

by

Louise McNutt

,

24 Jan

2023

generative AI
Innovation
DAM
Digital Asset Management
Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts

Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts

How is DAM playing a role in influencer marketing in order to facilitate the brand-influencer relationship?

by

Sara Jabbari

,

28 Jul

2022

UGC
Influencer Marketing
DAM
digital asset maangement
Article
Overview of Marketing Roles: Part One, the Creative Group

Overview of Marketing Roles: Part One, the Creative Group

Let's talk about you, your marketing organization and the different roles that make up the marketing team of large companies

by

Sara Jabbari

,

6 Feb

2020

Brand Content
Digital Asset Management
DAM
Article
What is Visual Content Marketing?

What is Visual Content Marketing?

Visual content marketing is a practice that consists of getting a message across using images, videos or infographics.

by

Arnaud Desfontaines

,

22 Jan

2020

visual content
DAM
Digital Asset Management
Channel marketing: how to maintain brand control while encouraging local marketing initiatives

Channel marketing: how to maintain brand control while encouraging local marketing initiatives

How can central marketing teams maintain brand control while leveraging and encouraging local marketing initiatives?

by

Sara Jabbari

,

28 Aug

2019

Distributed Marketing
DAM
Digital Asset Management
Article

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