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Brand Content

A DAM platform might just be the key to supporting your brand content.

Latest articles

Which content should you use across the purchase funnel?

Which content should you use across the purchase funnel?

Media assets play a crucial role in helping businesses increase the conversion rate of their purchase funnel

by

Louise McNutt

,

1 Feb

2023

purchase funnel
eCommerce
DAM
Digital Asset Management
How can Generative-AI be used by marketing teams?

How can Generative-AI be used by marketing teams?

Gen-AI has risen to prominence recently, particularly in the light of several brands integrating it into their campaigns

by

Louise McNutt

,

24 Jan

2023

generative AI
Innovation
DAM
Digital Asset Management
Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts

Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts

How is DAM playing a role in influencer marketing in order to facilitate the brand-influencer relationship?

by

Sara Jabbari

,

28 Jul

2022

UGC
Influencer Marketing
DAM
digital asset maangement
Article
Overview of Marketing Roles: Part One, the Creative Group

Overview of Marketing Roles: Part One, the Creative Group

Let's talk about you, your marketing organization and the different roles that make up the marketing team of large companies

by

Sara Jabbari

,

6 Feb

2020

Brand Content
Digital Asset Management
DAM
Article
What is Visual Content Marketing?

What is Visual Content Marketing?

Visual content marketing is a practice that consists of getting a message across using images, videos or infographics.

by

Arnaud Desfontaines

,

22 Jan

2020

visual content
DAM
Digital Asset Management
Channel marketing: how to maintain brand control while encouraging local marketing initiatives

Channel marketing: how to maintain brand control while encouraging local marketing initiatives

How can central marketing teams maintain brand control while leveraging and encouraging local marketing initiatives?

by

Sara Jabbari

,

28 Aug

2019

Distributed Marketing
DAM
Digital Asset Management
Article

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