On the planet e-commerce, marketplaces now represent a continent in their own right. Marketplaces, plural? That's right. According to the...
In this interview, Olivier Grenet - CTO of Wedia, talks about one of the most significant developments of the last...
Metadata is a set of data that describes and provides information about other data; in the case of DAM, it...
Simplify development of content until its validation, guarantee the traceability of versions...
When it comes to digital assets, there are a number of resources available for use. As a marketing expert, you...
To carry out its mission as the ”Single Source of Truth” for media, a DAM must be able to integrate...
Let’s take a closer look at some of the top enterprise DAM use cases. The customer lifecycle and purchase path...
Like at the start of every year, Wedia proposes you to look back at the articles you may have missed...
How do you measure the success of a DAM project? What are your key performance indicators (KPIs)? And how do...
Implementing a DAM in your company will certainly save you time and money but only if you evaluate your project...
Companies rely on content marketing to gain visibility on the Web and to connect with audiences on social media. Images,...
At a time when the economy is being rocked to its core by the Covid-19 pandemic, the cards are being...
How do you handle the localization of marketing content on an international scale? This is a challenge that goes far...
Mobile use cases have completely transformed how we consume video content. There is no denying that vertical video has become...
Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...
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