DAM: Five Questions You Should Ask Yourself for a Successful Digital Asset Management Project
Implementing a DAM in your company will certainly save you time and money but only if you evaluate your project...
26
Nov
Author: Julien Fauvel
10
Nov
Why DAM is your best friend when it comes to re-using media content
Companies rely on content marketing to gain visibility on the Web and to connect with audiences on social media. Images,...
12
Oct
DAM for e-commerce: product visuals at the heart of retail sales performance
At a time when the economy is being rocked to its core by the Covid-19 pandemic, the cards are being...
28
Sep
How a corporate DAM addresses your marketing localization challenges
How do you handle the localization of marketing content on an international scale? This is a challenge that goes far...
04
Aug
Why Brands and DAM Managers Can’t Afford to Ignore Vertical Video (again)
Mobile use cases have completely transformed how we consume video content. There is no denying that vertical video has become...
07
Jul
Driving Automotive Sales with an Enterprise DAM
Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...
16
Jun
Supporting Your Personalization Strategies With a DAM
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
08
Jun
Brand Portal versus Enterprise DAM: Understanding the differences
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
18
May
Supporting your Image SEO Strategy with a DAM
Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...
19
Feb
Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
16
Dec
Web to Print and Channel Marketing: Why Distributed Marketing Management is essential
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
08
Oct
Optimize media distribution or treat the last mile of the digital experience
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
07
Aug
Which organization and roles should you create around your marketing content?
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to...
08
Jul
« The ability of the AI to actually describe the content of the images surprised us » – Maxence Malak, DAM Project Manager, DECATHLON
For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
05
Jun
User Generated Content and DXM: how to increase your customer knowledge
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
06
May
Whether your visitors are connected or anonymous, to optimize their experience, rely first on your media
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
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