Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
19
Feb
Author: Julien Fauvel
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
16
Dec
Web to Print and Channel Marketing: Why Distributed Marketing Management is essential
With digital technology, the need to adapt marketing materials is growing. It is no longer just a matter of adaptation,...
08
Oct
Optimize media distribution or treat the last mile of the digital experience
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
07
Aug
Which organization and roles should you create around your marketing content?
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to...
08
Jul
« The ability of the AI to actually describe the content of the images surprised us » – Maxence Malak, DAM Project Manager, DECATHLON
For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
05
Jun
User Generated Content and DXM: how to increase your customer knowledge
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
06
May
Whether your visitors are connected or anonymous, to optimize their experience, rely first on your media
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
10
Apr
Why has Digital eXperience Management become indispensable to content scoring?
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
06
Mar
The 3 challenges of contextual content adaptation
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
14
Feb
DXM, DAM, CMS… Which role does each one have in ensuring the best possible experience for your audiences?
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
01
Feb
Digital eXperience Management: what role does dynamic content play?
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
22
Nov
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
19
Oct
The 3 Attributes of an MRM Retail Platform
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
20
Mar
Content Marketing Management: 5 Steps towards Agility
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
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