Distributed Marketing for
Global Brands

What can Distributed Marketing do for your business?

Thanks to pre-branded, governed templates you build and approve, your local teams and franchises can access materials they can safely localize. This allows for adjustments by market, language, and channel, directly within your DAM. How much faster could your teams move with this capability?

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This means your promotional materials always reflect your brand, while colleagues in different locations can adapt templates for their audience without endless file downloads, confusing email chains, or version chaos. It’s a practical way to streamline your process.

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Your corporate marketing team defines what’s editable and what’s locked. Local entities can change specific elements like headlines, images, or language, while critical components like logos, colors, fonts, and legal notices remain protected. This helps you maintain brand integrity at scale.

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Distributed Marketing helps “glo-cal” organizations

• Global marketing teams can distribute branded, editable templates and guidelines to local entities.
• Marketing content can be consistently shared across a company’s entire network of retailers.
• Marketing is optimized for franchises and points of sale, ensuring local relevance.
• Local sales teams can execute campaigns faster with safe, self-serve adaptation tools.
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The Power of Distributed Marketing

Easily build your templates

With Digital Templates, you can convert master designs (like Adobe Photoshop files) into governed, editable templates that match your brand's rules, all inside Wedia.

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You can set limits for what parts of the template can be edited to ensure compliance with brand guidelines and use precision permissions to control who can edit what. An intuitive, browser-based editor lets users drag and drop assets, update copy, and instantly preview variants.

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Web-to-Print is easier than ever

Thanks to an intuitive interface, preloaded templates can be adapted to change contact details, addresses or headlines. Local teams can therefore quickly modify branded resources and get them print-ready in record time.

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Save time sending your brochures, flyers and signage to printers across the world by having them print ready from within your DAM environment.

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How do you get your marketing materials print ready?

Creation of templates

• Build templates with InDesign, which integrates your DAM assets
• Upload your templates into your branded DAM environment where they become smart, online templates
• Add templates to the approval workflow
• Create approved, ready-to-use templates for your organization

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Document personalization

• Your team chooses a template from your library of pre-approved resources
• The template is adapted in line with the zone that can be edited (including changing language or customized images).
• An instant preview is available
• The layout is achieved by drag and drop from the DAM platform
• The template enters into an approval workflow in order to be signed off for external use

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Final document distribution

• Approved templates are sent to printers or distributed via email

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E-mail publishing features are not forgotten

You can also create email templates that are converted into editable HTML inside the DAM. After approval, you can validate the HTML and preview the template across different sizes and formats.

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The benefits of distributed marketing

Reduce time and costs

Edit, approve, and distribute materials from a single, unified system. This helps cut down on repetitive designer work and agency fees for routine changes. With Digital Templates, local teams can self-serve simple adaptations, freeing up your creative team for high-impact projects.

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Adapted content for your audience

Deliver harmonized, market-relevant content that speaks to your audience. You can let local teams tailor copy and visuals within brand-safe guardrails to fit the language, culture, and channel, without the risk of creating off-brand materials.

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Legal compliance

Standardize legal copy and lock critical disclaimers within each template. Your teams can then work from pre-approved components, which reduces review cycles while maintaining full compliance.

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Improved Collaboration

Replace fragmented handoffs with a shared, in-DAM workspace. Your central marketing team sets the rules, and local teams can execute their tasks with confidence. Features like versioning, approvals, and audit trails help keep everyone aligned.

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Interconnection with the DAM module

Leverage your central media library with user-based permissions. This allows you to search, select, and insert assets directly into templates while managing rights and lifecycles in one place.

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Distributed Marketing features

Deep DAM Integration for Maximum Impact

Wedia's Distributed Marketing platform unifies Web-to-Print, Global Approval Workflow, and Localization with Digital Templates for peak efficiency and consistent brand governance.
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•  Web-to-Print: Global teams create, personalize, and print materials directly from the DAM. Predefined templates and presets ensure brand standards and accelerate turnaround, streamlining print management.
•  Global Approval Workflow: Structures complex campaigns. Multi-level, role-based routing balances local speed with central control. Manage legal, compliance, and branding approvals with locked elements and transparent stages.
•  Localization with Digital Templates: Local teams customize assets for their market, language, or channel. Logos, colors, and messaging remain centrally controlled. Edit templates in-DAM with precise permissions.
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These pillars enable seamless asset creation, approval, and distribution across print and digital. The result? Less friction, assured compliance, and high-velocity collaboration worldwide.

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Key benefits:

•  Centralized media and templates
•  Collaborative approval workflows
•  Usage rights & permissions management
•  End-to-end content lifecycle support

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Built for Multi-Market Marketing

We support distributed organizations across retail, finance, manufacturing, and consumer goods. Leading brands trust Wedia for consistent, locally relevant content, quickly and efficiently.

Wedia: A Trusted Partner for Distributed Marketing

Recognized by leading analysts, Wedia empowers global brands to deliver consistent, personalized experiences. Our scalable, secure platform supports complex, multi-region operations and evolves with your programs.

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Let’s build your distributed marketing engine together.

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