How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
20
Oct
Discover the universe of DAM, MRM and digital marketing!
14
Oct
“Enterprise DAM is a driving force in the customer experience, enhancing visual marketing content to, finally, boost product sales” – Julien Fauvel, CMO, Wedia
For many brands, the COVID pandemic has highlighted the value of the digital experience, and the important role of visual...
22
Sep
Infographic: The evolution of the customer journey and how a DAM helps to master omnichannel
It’s been a journey - Today’s customer journey has come a long way. For many years there have only been...
15
Sep
How to Stay in Control of Your Brand with DAM
Brand management is not only a critical practice in safeguarding the reputation of your business, but in building your brand’s...
09
Sep
DAM for the energy industry: the key to success
Gas, water, electricity, telecoms: in these sectors, the liberalization of markets has profoundly changed the relationship with customers. The focus...
30
Aug
“The product view feature in our DAM creates even more value for marketing teams”, Olivier Grenet, CTO of Wedia
In this interview, Olivier Grenet - CTO of Wedia, talks about one of the most significant developments of the last...
23
Aug
The ROI of Video Marketing: Why and how videos boost your business success
Press play - it's well known that video has been a major trend in marketing for the past decade. And...
10
Aug
DAM for the Banking and Insurance sector
More than 10 years since the start of the economic crisis, the financial services sector is still facing several major...
29
Jul
Omnichannel Marketing and the Return to “Phygital” Shopping
Providing an integrated and personalized shopping experience to your customers is not just about being present on all online and...
19
Jul
Why is DAM the pharmaceutical industry’s best friend?
The pharmaceutical industry's marketing challenges and needs are very specific, and for good reason - it's one of the most...
07
Jul
What you see is what you get – How images create emotions and are therefore crucial for your marketing strategy
It’s an oldie, but goodie, so trust us when we say: a picture is really worth a thousand words. The...
23
Jun
Wedia Named in Forrester’s Now Tech Digital Asset Management Report for Customer Experience, Q2 2021
Wedia has been listed in Forrester’s Now Tech Report: Digital Asset Management for Customer Experience, Q2 2021. Leading global market research...
18
Jun
Stay in the race with DAM for the automotive industry
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
11
Jun
DAM for All: The Key Stakeholders of an Enterprise DAM Solution
Whether you are CMO, Brand Manager or IT Director at your company, you’re most likely familiar with your company’s Digital...
27
May
Spring Cleaning: How to declutter your marketing DAM solution
Spring has sprung: Many of us see this period of the year as the perfect moment to declutter their houses,...
20
May
What is metadata? What role does it play in DAM?
Metadata is a set of data that describes and provides information about other data; in the case of DAM, it...
06
May
Enterprise DAM, the ideal medium for an efficient workflow and collaboration
Simplify development of content until its validation, guarantee the traceability of versions...
22
Apr
Color psychology : How colors in your marketing influence the way customers buy
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
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