Omnichannel Marketing and the Return to “Phygital” Shopping
Providing an integrated and personalized shopping experience to your customers is not just about being present on all online and...
29
Jul
Discover the universe of DAM, MRM and digital marketing!
19
Jul
Why is DAM the pharmaceutical industry’s best friend?
The pharmaceutical industry's marketing challenges and needs are very specific, and for good reason - it's one of the most...
07
Jul
What you see is what you get – How images create emotions and are therefore crucial for your marketing strategy
It’s an oldie, but goodie, so trust us when we say: a picture is really worth a thousand words. The...
23
Jun
Wedia Named in Forrester’s Now Tech Digital Asset Management Report for Customer Experience, Q2 2021
Wedia has been listed in Forrester’s Now Tech Report: Digital Asset Management for Customer Experience, Q2 2021. Leading global market research...
18
Jun
Stay in the race with DAM for the automotive industry
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
11
Jun
DAM for All: The Key Stakeholders of an Enterprise DAM Solution
Whether you are CMO, Brand Manager or IT Director at your company, you’re most likely familiar with your company’s Digital...
27
May
Spring Cleaning: How to declutter your marketing DAM solution
Spring has sprung: Many of us see this period of the year as the perfect moment to declutter their houses,...
20
May
What is metadata? What role does it play in DAM?
Metadata is a set of data that describes and provides information about other data; in the case of DAM, it...
06
May
Enterprise DAM, the ideal medium for an efficient workflow and collaboration
Simplify development of content until its validation, guarantee the traceability of versions...
22
Apr
Color psychology : How colors in your marketing influence the way customers buy
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
15
Apr
DAM for retail: a key ally in the customer experience
In the unprecedented context of the ongoing pandemic, the retail sector has been forced to adapt, shifting its focus to...
08
Apr
Prepare your post-COVID marketing strategy thanks to Digital Asset Management
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in...
30
Mar
Infographic: The most popular asset formats you can find within a DAM
When it comes to digital assets, there are a number of resources available for use. As a marketing expert, you...
17
Mar
DAM for Manufacturing Brands : A Sales Accelerator
Digital Asset Management for the manufacturing industry is a tremendous sales accelerator. This sector features a very large number of...
11
Mar
Headless architecture and APIs, the 2 pillars of DAM integrability
To carry out its mission as the ”Single Source of Truth” for media, a DAM must be able to integrate...
23
Feb
DAM for the CPG Industry : A Must-Have Tool for Consumer Packaged Goods Brands
How can Digital Asset Management (DAM) for the CPG industry address the specific challenges of product marketing? Challenges that call...
17
Feb
Why should you use an Enterprise DAM? 7 High-Value DAM Use Cases
Let’s take a closer look at some of the top enterprise DAM use cases. The customer lifecycle and purchase path...
12
Feb
How to Create and Update Assets from your DAM within Adobe Creative Cloud with Wedia Content Picker Adobe Edition
Marketing and creative teams need to create and update content daily. How can brands ensure these creative workflows are as...
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