What is the environmental impact of digital technology?
Digital technology is not as virtual as you think! Its ecological footprint is all too real. Are the environmental challenges...
26
Jan
Discover the universe of DAM and digital marketing!
24
Jan
How can Generative-AI be used by marketing teams?
Generative A-I (Gen-AI) has risen to prominence recently, particularly in the light of several brands integrating it into their advertising...
24
Jan
What are the different types of Generative AI?
Generative AI (Gen-AI) is a term which we are starting to become familiar with, thanks in part to how it...
23
Jan
Generative AI and the DAM: a new era for creating content
In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which...
19
Jan
How to build a sustainable marketing strategy: 6 important steps
Spurred on by increasing concern for the world we live in, and regulations imposed by governments and bodies such as...
10
Jan
What 2022 taught us: a look back at Wedia’s key articles
As we say goodbye to 2022, here at Wedia, we thought it was the perfect time to look back on...
14
Dec
6 marketing trends that will perform in 2023
With 2023 fast approaching, it’s set to be an interesting year in marketing as brands leverage new technologies and implement...
07
Dec
How Technip Energies successfully completed its DAM migration with Wedia
During this interview with Caroline Chudeau, Brand Visual Identity Lead at Technip Energies, we explore how Technip Energies experienced its...
08
Nov
Customer Privacy in Digital Marketing: All you need to know!
According to the Economist, customer data is the most important business asset in the world. And this is no surprise...
19
Oct
10 examples of hyper-personalized marketing
Consumers want a more personalized shopping experience than ever before. They want to feel seen and heard. They want content,...
27
Sep
How to build a customer journey map
A customer journey map is a visual representation of the buyer’s journey from the customer’s perspective. The map helps you...
07
Sep
Wedia Named as one of the Top 10 DAM vendors in Constellation ShortListTM DAM for High Volume Commerce!
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named...
12
Aug
Video marketing trends and best practices in 2022
It’s no secret that video is the most preferred format for consuming content among consumers. But as technology and consumer...
04
Aug
5 Ways Brands Are Taking Advantage of UGC
With the exponential rise in social media use, there is a ton of buzz in the marketing industry about user-generated...
28
Jul
Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts
According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021, growing from...
19
Jul
How to choose the best Digital Asset Management solution for your business
Whether you already have a Digital Asset Management (DAM) solution in place and want to replace it, or you’re a...
06
Jul
Decathlon uses Wedia to deliver 15 billion assets in 60 different countries
Decathlon is a French sporting goods retailer that has created many well-known brands, selling clothing and equipment for around 100...
28
Jun
DAM: the key to successfully moving into the Metaverse?
Times are changing, and they're changing fast. As you have no doubt noticed, the topic of Metaverses is taking up...
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