How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How do DXM, DAM and CMS solutions contribute to this? Could you explain, in a few words, the difference between a DXM (Digital eXperience Management) solution, a...
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge of Digital eXperience Management. Digital experience (or DX) with dynamic content has become the new holy grail for brands. And for good reason: a successful DX...
In November 2018, leading research and advisory company Gartner, published its latest Market Guide for Distributed Marketing platforms. We are delighted to announce that Wedia has been identified as one of the Representative Vendors! Wedia had already been recognized as one of the representative vendors in...
The year is coming to its end. It's a good opportunity to take some time to look back at 2018. A lot has happened this year (not only) in the marketing world. A lot of content has been put out there. New challenges but also...
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday at Wedia, I also tried to explain how our solution works. She was listening and nodding and at some point she asked: “After everything you...
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital Asset Management (DAM) solutions are no longer enough. To keep up with the competition, we need to shift to Marketing Resource Management (MRM) and Marketing...
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the Retail sector. Two thousand photos per day and hundreds of visuals with several variants: this is the volume of content that a French mass-market sports retailer...
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance entails a much more qualitative approach focused on the effective consumption of assets and audience behaviour.What performance outcome should be anticipated from content production? For...
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including faster content production, better brand consistency and an improved marketing ROI. But with modules addressing different stages of the content lifecycle, from planning and storage...
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of your MRM media library project. What are the main pitfalls to avoid? The challenges ahead? The Wedia indexing team provides some answers.“In companies, everyone wants...
