Wedia recognized in Gartner Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2019 “Gartner Marketing Technology Vendor Guide” for its Digital Asset Management and...
03
Dec
Discover the universe of DAM, MRM and digital marketing!
21
Nov
The place of DAM and Digital eXperience Management in the Martech stack
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
05
Nov
3 major benefits of using a DAM solution
There are a number of challenges in today’s marketing landscape. Some of them include ensuring a consistent brand and product...
21
Oct
Wedia receives ISO 27001:2013 certification
We are happy to announce that the Information Security Management System of Wedia has been assessed and registered as conforming...
15
Oct
Marketing Resource Management: Expectations vs. Reality
With today’s ever-growing amount of digital assets, companies have to think of clever and efficient ways to manage this content....
08
Oct
Optimize media distribution or treat the last mile of the digital experience
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
18
Sep
Wedia is listed in 2019 Gartner Market Guide for Digital Asset Management!
Leading research and advisory company Gartner recently published its 2019 Market Guide for Digital Asset Management. We are pleased to...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
28
Aug
Channel marketing: how to maintain brand control while encouraging local marketing initiatives
In order to reach more customers worldwide, companies often employ channel marketing: working with local entities, or “channel partners” to...
07
Aug
Which organization and roles should you create around your marketing content?
Marketing positions such as Brand Content Manager or Content Manager are becoming increasingly common, but are no longer sufficient to...
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