With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the Retail sector. Two thousand photos per day and hundreds of visuals with several variants: this is the volume of content that a French mass-market sports retailer...
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance entails a much more qualitative approach focused on the effective consumption of assets and audience behaviour.What performance outcome should be anticipated from content production? For...
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including faster content production, better brand consistency and an improved marketing ROI. But with modules addressing different stages of the content lifecycle, from planning and storage...
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of your MRM media library project. What are the main pitfalls to avoid? The challenges ahead? The Wedia indexing team provides some answers.“In companies, everyone wants...
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are giving an increasing share in their marketing strategy to content known as "UGC" produced by their users and employees. Yet, they still need to support...
Microsoft Corporation’s annual conference for its partner community, Microsoft Inspire, will take place in Las Vegas, Nevada on July 15-19. The event brings together the global community of Microsoft partners and employees around workshops, panel discussions and networking events, providing attendees the opportunity to connect,...
Recently, leading research and advisory company, Gartner, published its June 2018 Market Guide for Digital Asset Management. We are pleased to announce that Wedia has been selected as one of the Representative Vendors for the second year in a row!According to the report, "managing marketing assets...
Giving the gift of ubiquity to your assets Do you know how much of your marketing content is duplicated in your company? Do you know which team, be it marketing or communication, is the biggest consumer of your latest photo shoot? And this image found on...
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which - quite literally - is beyond comprehension. In addition to the increase in views, video also stands out for its impact on conversions. On social networks,...
Earlier this month, Wedia participated in Henry Stewart’s DAM NY, a 2-day conference in New York City dedicated to Digital Asset Management. The event brought together many vendors, speakers and attendees around DAM workshops, roundtable discussions and a trade show. In case you didn’t have...
