What is the environmental impact of digital technology?
Digital technology is not as virtual as you think! Its ecological footprint is all too real. Are the environmental challenges...
Digital technology is not as virtual as you think! Its ecological footprint is all too real. Are the environmental challenges...
Generative A-I (Gen-AI) has risen to prominence recently, particularly in the light of several brands integrating it into their advertising...
Generative AI (Gen-AI) is a term which we are starting to become familiar with, thanks in part to how it...
In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which...
Spurred on by increasing concern for the world we live in, and regulations imposed by governments and bodies such as...
As we say goodbye to 2022, here at Wedia, we thought it was the perfect time to look back on...
With 2023 fast approaching, it’s set to be an interesting year in marketing as brands leverage new technologies and implement...
During this interview with Caroline Chudeau, Brand Visual Identity Lead at Technip Energies, we explore how Technip Energies experienced its...
According to the Economist, customer data is the most important business asset in the world. And this is no surprise...
Consumers want a more personalized shopping experience than ever before. They want to feel seen and heard. They want content,...
A customer journey map is a visual representation of the buyer’s journey from the customer’s perspective. The map helps you...
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named...
It’s no secret that video is the most preferred format for consuming content among consumers. But as technology and consumer...
With the exponential rise in social media use, there is a ton of buzz in the marketing industry about user-generated...
According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021, growing from...
Whether you already have a Digital Asset Management (DAM) solution in place and want to replace it, or you’re a...
Decathlon is a French sporting goods retailer that has created many well-known brands, selling clothing and equipment for around 100...
Times are changing, and they're changing fast. As you have no doubt noticed, the topic of Metaverses is taking up...
Create the perfect image for your marketing content in just seconds thanks to Wedia’s image generator tool integrated in its DAM.