DAM for e-commerce: product visuals at the heart of retail sales performance
At a time when the economy is being rocked to its core by the Covid-19 pandemic, the cards are being...
12
Oct
Discover the universe of DAM, MRM and digital marketing!
28
Sep
How a corporate DAM addresses your marketing localization challenges
How do you handle the localization of marketing content on an international scale? This is a challenge that goes far...
22
Sep
Monitor your Images with Wedia’s Image Search and Tracking Add-On
Visual content is an integral part of every brand’s marketing efforts, helping drive engagement and conversions on their websites, blogs,...
11
Sep
Wedia Introduces the New Wedia Content Picker to Connect your DAM with your App Ecosystem
Creating marketing and sales content with your latest digital assets should be quick and easy regardless of your role at...
27
Aug
Infographic: Wedia Digital Asset Management’s Top 9 Advanced Functionalities for Online Video Marketing
Video is an unavoidable part of your digital marketing strategy. From customer testimonials and how-tos to branded and social video,...
04
Aug
Why Brands and DAM Managers Can’t Afford to Ignore Vertical Video (again)
Mobile use cases have completely transformed how we consume video content. There is no denying that vertical video has become...
27
Jul
Infographic: Key figures of Wedia’s DAM for various leaders in the retail sector
In recent months, as a result of the Covid-19 crisis and store closings, e-commerce has practically become the only way...
20
Jul
3 Examples of Hyper Personalized Marketing Campaigns
Creating personalized customer experiences has become a winning strategy for brands in engaging customers with their brands and products. In...
07
Jul
Driving Automotive Sales with an Enterprise DAM
Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...
24
Jun
Martech stack and product marketing teams: DAM and PIM at the heart of the organization
As product marketing teams continue and even accelerate their digital transformation, the tools related to their activities are multiplying, creating...
16
Jun
Supporting Your Personalization Strategies With a DAM
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
08
Jun
Brand Portal versus Enterprise DAM: Understanding the differences
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
27
May
Infographic: Acceleration of e-commerce during COVID-19
As non-essential shops closed and stay-at-home orders were issued, COVID-19 forced businesses around the world to quickly adapt and respond...
18
May
Supporting your Image SEO Strategy with a DAM
Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...
11
May
The Digital Workplace and Cloud Marketing Stack at the time of Home Office
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...
22
Apr
The 3 main administrative tasks in a DAM
A DAM solution is a powerful tool that allows you to organize and share your assets in the most efficient...
16
Apr
Wedia DAM: infographic of key figures from 2019 to 2020
We have collected various data and statistics representative of Wedia's Digital Asset Management and Marketing Resource Management solutions to create...
08
Apr
Wedia recognized in The Gartner Digital Commerce Vendor Guide, 2020
Wedia has been recognized by Gartner in their 2020 “Gartner Digital Commerce Vendor Guide” for its Digital Asset Management (DAM)...
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