For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and...
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
DAM, MRM, Inbound vs. Outbound Marketing. What do these terms mean and why are they important? What are their differences...
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
DAM solutions play an important part in today’s toolkit of digital marketers - they have earned their spot next to...
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
Visual assets have become increasingly important for companies’ marketing activities. While they have full control over the creation and distribution...
Leading global research and advisory firm, Forrester, listed Wedia in its recent publication: Now Tech Digital Asset Management for Customer...
Interview with Pierre Chouteau, Wedia's Cloud ArchitectWhen it comes to cloud service providers (CSPs) – companies that offer storage or...
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
In November 2018, leading research and advisory company Gartner, published its latest Market Guide for Distributed Marketing platforms. We are...
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
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