Pierre Fabre Simplifies the Search and Sharing of Assets Thanks to Wedia
Pierre Fabre, one of the largest dermo-cosmetics laboratories in the world, looking for a platform that would act as a single repository for storing and centralizing its marketing content (images,videos, illustrations, books...). The group wanted to simplify the search and sharing of media assets with all employees and external stakeholders (distributors, pharmacists, hairdressers, e-retailers, agencies etc.)
The solution needed to be able to integrate into a more global information system, including a CRM and a PIM, as well as offer multilingual management so that media could be adapted and displayed in different languages across the group’s various websites.
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