Michelin

Since the last decade, Michelin has accelerated its digitalization in order to expand innovation capabilities.

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The digital revolution through the industry 4.0 across the manufacturing industry is at the heart of the company’s DNA and the source of opportunity for everyone.

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To become the best consumer tire brand in eRetail, Michelin wanted to create a unique source of content ready for syndication across all the communication channels. Michelin was seeking a DAM system that would act as a single source of truth for their marketing and communication, bringing together people, processes, and data.

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The company wanted to equip itself with a DAM that offered a modern, simple and high-performance UX, capable of interfacing with the brand’s PIM, CRM and CMS.‍

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