Michelin Uses Wedia to Support its E-Retail Strategy by Centralizing and Syndicating its Content Across All Websites
Since the last decade, Michelin has accelerated its digitalization in order to expand innovation capabilities.
The digital revolution through the industry 4.0 across the manufacturing industry is at the heart of the company’s DNA and the source of opportunity for everyone.
To become the best consumer tire brand in eRetail, Michelin wanted to create a unique source of content ready for syndication across all the communication channels. Michelin was seeking a DAM system that would act as a single source of truth for their marketing and communication, bringing together people, processes, and data.
The company wanted to equip itself with a DAM that offered a modern, simple and high-performance UX, capable of interfacing with the brand’s PIM, CRM and CMS.
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