Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
19
Feb
Brand Content
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
22
Jan
What is Visual Content Marketing?
Visual content marketing is a practice that consists of getting a message across using images, videos or infographics. Today it...
06
Jan
Discover a selection of 3 key Wedia articles from 2019
The year 2019 has come to an end and so has the holiday season! A year full of opportunities, twists...
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
28
Sep
To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
14
Aug
How can I integrate UGC content into my Content Marketing strategy?
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
11
Jun
How Video is Accelerating Business in 2018
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which -...
16
Apr
What will marketing content look like in 2025?
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
20
Mar
Content Marketing Management: 5 Steps towards Agility
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
17
Apr
Marketing planning: 6 tips to help you carry out your plan
Transform your brainstorming into successful marketing We’re convinced that your team has no shortage of good ideas. Every brainstorming session ends...
07
Jun
Snapchat: 5 best practices for MarCom
In our last newsletter we talked about the main functions of Snapchat (read our first article on the topic here). Professional use...
25
May
How to communicate better on Snapchat
What are the Snapchat main functions? Our last newsletter looked at the basic principles of Snapchat. Today, we’re going to find...
29
Sep
The impact of ad blocker on your digital marketing
Ad blockers: the most downloaded apps in the App Store Apple has just released its latest version of iOS, and one...
12
May
Create an effective collaboration cycle with your regions and countries
Use the resources of different countries Your regional and international subsidiaries are a tremendous source of information. But also of good...
26
Feb
From brand to product: ensuring that content is consistent and complementary
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a...
13
Jan
An editorial calendar for your marketing activities
Marketing Resource Management solutions offer editorial calendar adapted to marketing activities. That allow you to direct the production of content...
03
Jan
Brand Center versus Brand Platform : what’s the difference?
When it comes to brand management, you often hear the terms Brand Platform and Brand Center. But it isn’t always easy...
Subscribe to our newsletter
Follow us
Contact us
