In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance entails a much more qualitative approach focused on the effective consumption of assets and audience behaviour.What performance outcome should be anticipated from content production? For...
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are giving an increasing share in their marketing strategy to content known as "UGC" produced by their users and employees. Yet, they still need to support...
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which - quite literally - is beyond comprehension. In addition to the increase in views, video also stands out for its impact on conversions. On social networks,...
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century. What if that’s just the beginning? What do you imagine marketing and communication content will look like in the future? This is the question we...
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the user experience, cultivate a truly ongoing improvement process, etc. Discover the keys to agile marketing resource management.Like other departments in a company, marketing is not...
Transform your brainstorming into successful marketing We’re convinced that your team has no shortage of good ideas. Every brainstorming session ends up with new proposals for new marketing topics. And yet, after a few days or weeks, these topics tend to disappear from your dashboard. Why is...
In our last newsletter we talked about the main functions of Snapchat (read our first article on the topic here). Professional use of the app by brands or MarCom requires following a few simple but essential rules. We’d like to suggest five good practices to respect when communicating...
What are the Snapchat main functions? Our last newsletter looked at the basic principles of Snapchat. Today, we’re going to find out a bit more about this distinctive app.There are eight main functions: snap, chat, story, live story, the Discover page, lenses, filters and contacts.A snap...
Ad blockers: the most downloaded apps in the App Store Apple has just released its latest version of iOS, and one of its new functions is shaking up the world of digital communications: the simple option of installing an ad blocker. While ad blocker has been...
Use the resources of different countries Your regional and international subsidiaries are a tremendous source of information. But also of good ideas for energizing your brand image and inspiring the creation of new products. Indeed, who better suited to talk about your brand than those who...
