Prepare your post-COVID marketing strategy thanks to Digital Asset Management
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in...
08
Apr
Brand Content
18
Jan
The 3 Wedia articles you shouldn’t miss from 2020
Like at the start of every year, Wedia proposes you to look back at the articles you may have missed...
19
Nov
How to Engage Website Visitors with Mixed Media Playlists Created from your DAM
Rich media like videos, photos or 3D images are valuable marketing assets, as they leave a much more lasting impression...
10
Nov
Why DAM is your best friend when it comes to re-using media content
Companies rely on content marketing to gain visibility on the Web and to connect with audiences on social media. Images,...
20
Jul
3 Examples of Hyper Personalized Marketing Campaigns
Creating personalized customer experiences has become a winning strategy for brands in engaging customers with their brands and products. In...
08
Jun
Brand Portal versus Enterprise DAM: Understanding the differences
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
11
May
The Digital Workplace and Cloud Marketing Stack at the time of Home Office
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...
16
Mar
7 websites for graphic inspiration
Design plays a crucial role in many areas and digital marketing is no longer imaginable without it. Thus, approaches such...
19
Feb
Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
22
Jan
What is Visual Content Marketing?
Visual content marketing is a practice that consists of getting a message across using images, videos or infographics. Today it...
06
Jan
Discover a selection of 3 key Wedia articles from 2019
The year 2019 has come to an end and so has the holiday season! A year full of opportunities, twists...
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
28
Sep
To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
14
Aug
How can I integrate UGC content into my Content Marketing strategy?
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
11
Jun
How Video is Accelerating Business in 2018
22 billion. This is the number of videos viewed every day on Snapchat, Facebook and YouTube. A figure which -...
16
Apr
What will marketing content look like in 2025?
Content has probably made more strides forward in the past 10 years than it did throughout the entire last century....
20
Mar
Content Marketing Management: 5 Steps towards Agility
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the...
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