Infographic: The evolution of the customer journey and how a DAM helps to master omnichannel
It’s been a journey - Today’s customer journey has come a long way. For many years there have only been...
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It’s been a journey - Today’s customer journey has come a long way. For many years there have only been...
Brand management is not only a critical practice in safeguarding the reputation of your business, but in building your brand’s...
Gas, water, electricity, telecoms: in these sectors, the liberalization of markets has profoundly changed the relationship with customers. The focus...
In this interview, Olivier Grenet - CTO of Wedia, talks about one of the most significant developments of the last...
Press play - it's well known that video has been a major trend in marketing for the past decade. And...
More than 10 years since the start of the economic crisis, the financial services sector is still facing several major...
Providing an integrated and personalized shopping experience to your customers is not just about being present on all online and...
The pharmaceutical industry's marketing challenges and needs are very specific, and for good reason - it's one of the most...
It’s an oldie, but goodie, so trust us when we say: a picture is really worth a thousand words. The...
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
Whether you are CMO, Brand Manager or IT Director at your company, you’re most likely familiar with your company’s Digital...
Spring has sprung: Many of us see this period of the year as the perfect moment to declutter their houses,...
Metadata is a set of data that describes and provides information about other data; in the case of DAM, it...
Simplify development of content until its validation, guarantee the traceability of versions...
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
In the unprecedented context of the ongoing pandemic, the retail sector has been forced to adapt, shifting its focus to...
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in...
When it comes to digital assets, there are a number of resources available for use. As a marketing expert, you...
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