How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
20
Oct
DXM
14
Oct
“Enterprise DAM is a driving force in the customer experience, enhancing visual marketing content to, finally, boost product sales” – Julien Fauvel, CMO, Wedia
For many brands, the COVID pandemic has highlighted the value of the digital experience, and the important role of visual...
23
Aug
The ROI of Video Marketing: Why and how videos boost your business success
Press play - it's well known that video has been a major trend in marketing for the past decade. And...
08
Apr
Prepare your post-COVID marketing strategy thanks to Digital Asset Management
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in...
19
Nov
How to Engage Website Visitors with Mixed Media Playlists Created from your DAM
Rich media like videos, photos or 3D images are valuable marketing assets, as they leave a much more lasting impression...
28
Oct
Wedia Webinar: Content Hubs and Retail
With the rise in online purchases and changes in consumer behavior during this pandemic period, one thing is certain: the...
12
Oct
DAM for e-commerce: product visuals at the heart of retail sales performance
At a time when the economy is being rocked to its core by the Covid-19 pandemic, the cards are being...
11
Sep
Wedia Introduces the New Wedia Content Picker to Connect your DAM with your App Ecosystem
Creating marketing and sales content with your latest digital assets should be quick and easy regardless of your role at...
27
Aug
Infographic: Wedia Digital Asset Management’s Top 9 Advanced Functionalities for Online Video Marketing
Video is an unavoidable part of your digital marketing strategy. From customer testimonials and how-tos to branded and social video,...
16
Jun
Supporting Your Personalization Strategies With a DAM
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
21
Nov
The place of DAM and Digital eXperience Management in the Martech stack
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
08
Oct
Optimize media distribution or treat the last mile of the digital experience
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
23
Jul
How to adapt content, from intelligent resizing to mobile ready hero images
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
05
Jun
User Generated Content and DXM: how to increase your customer knowledge
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
06
May
Whether your visitors are connected or anonymous, to optimize their experience, rely first on your media
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
10
Apr
Why has Digital eXperience Management become indispensable to content scoring?
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
06
Mar
The 3 challenges of contextual content adaptation
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
- 1
- 2
Subscribe
Want to be updated with
our latest news?
X
Follow us on social networks
