From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
Paradox: while UX design is at the heart of concerns, content delivery performance is still too often underestimated. A last...
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
Your customers engage with your brand’s marketing content on several channels, from multiple devices and in different contexts. It should...
Often considered as a means of multiplying content production at a lower cost, UGC content can offer a much greater...
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
