Creative Project & Content ManagementTake your content to market faster

Streamline collaborative and approval processes and take content to market on time.

Set up the Creative Project and Content Management
module to extend your DAM solution

Wedia’s Creative Project and Content Management module helps companies simplify every aspect of their creative processes across teams, partners and publications channels by providing them with the collaboration tools to plan, monitor and approve content more quickly.
Wedia - Creative Project & Content Management
Wedia - Creative Project & Content Management: Plan and organize your marketing initiatives and creative projects

Plan and organize your marketing initiatives and creative projects

 

Easily plan your marketing projects, from visuals and product launches to events, within a kanban-style planning tool.

 

Provide briefs of marketing projects to different stakeholders and assign relevant characteristics and metadata (description, goals, theme, event, associated product, etc.) to each campaign.

 

Define tasks and deliverables to be produced, the publication channels on which the content will be delivered, and attach any files that will facilitate the creation of deliverables.

Align and collaborate easily with team members and external partners

 

Bring together various actors involved in your marketing projects, including marketing managers, product managers, editors, graphic designers, business and legal validators.

 

Define the team in charge of the campaign’s execution and exchange all together within a comments section.

 

Assign team members to the different deliverables and enable them to collaborate towards the realization of a new material.

Wedia - Creative Project & Content Management: Align and collaborate easily with team members and external partners
Wedia - Creative Project & Content Management: Ensure assets comply with brand guidelines and regulatory requirements

Ensure assets comply with brand guidelines and regulatory requirements

 

Make sure all content is fully validated before being published and that it complies with regulatory obligations and stringent regulations.

 

Maximize brand compliance and ensure legal mentions and disclaimers are always present and up -to -date on communications.

 

Use approval workflows and audit trails to enable tracking by legal, risk and compliance managers in the content validation process.

Secure your planning by monitor the progress of your projects

 

Ensure each item of content (print or digital) follows a customizable approval workflow with alerts notifying campaign managers when tasks are late or needs their attention.

 

Track when and by whom changes have been made to assets, and make comments to internal or external project team members part of the workflow.

 

Compare two versions of a material to verify that all requested changes have been taken into account before having final validator approve content.

Wedia - Creative Project & Content Management: Secure your planning by monitor the progress of your projects

Case study

Eager to reinforce its brand image and streamline content creation, Covéa deployed Wedia's CPCM and DAM modules. The insurance group uses Wedia's solution to accelerate marketing campaigns while complying with regulatory obligations.
Customer Success Story: Covéa

 

 

Eager to reinforce their brand image, more efficiently manage their marketing campaigns, and streamline their content creation and production process, Covéa implemented Wedia’s Creative Project and Content Management (CPCM) & Digital Asset Management (DAM) modules. The insurance group uses the Wedia solution to accelerate marketing campaigns while complying with regulatory obligations.

 

Wedia & Covéa

Helpful Resources

Wiki Wedia - What is content marketing?
Wiki Wedia:What is content marketing?

Content Marketing has become an essential practice for capturing and growing an audience. Content has become king, but for what purposes?

Wedia - Overview of Marketing Roles: Part One, the Creative Group
Blog post:Overview of Marketing Roles: Part One, the Creative Group

From writing posts for social networks to analyzing data, making editorial choices, organizing content production...

Wedia - What is Visual Content Marketing?
Blog post:What is Visual Content Marketing?

Visual content marketing is a practice that consists of getting a message across using images, videos or infographics.

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Digital Asset Management

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Wedia - Digital eXperience Management
Digital eXperience Management

Power digital customer experiences automatically across all channels at scale...

You bring your media, we drive the experience

Get started with Wedia’s Creative Project and Content Management Solution

Glossary: What is CPCM or Creative Project and Content Management, a first introduction to the concept :

Creative Project and Content Management or simply Creative Project Management helps companies in their content production efforts. Creative or digital assets such as images and video are essential to a company’s content marketing, but their creation requires good time and team management. In order to meet deadlines of project deliverables, multiple collaborators must work closely together to stay on track. Creative Project and Content Management provides a framework to simplify and automate creative workflows to help teams complete projects more efficiently and confidently. It allows them to plan projects and organize the exchange with the right people over time, and is used to support the iteration (creative review), versioning and validation process of content. It also can record all actions performed, and organize the work of each project stakeholder. By facilitating organization, communication and progress monitoring, Creative Project and Content Management solutions make planning, managing and approving marketing or brand content easier than ever.