DAM, a single tool to meet all your visual communication needs
DAM is the unique tool to centralize the wide variety of content at your disposal and distribute it to your multiple audiences, while ensuring consistency and brand image.
Digital Asset Management for the Automotive Sector
AUTOMOTIVE: Marketing in the automotive industry has never been more reliant on visual content. Stay in the race with DAM for the automotive industry
Manage your omnichannel marketing to perfection with Wedia’s DAM for the automotive industry
Manage a multitude of content, images of course but also videos and even 3D. Address a multitude of audiences and guarantee the consistency of your brand. Drive the marketing efforts of your dealer network thanks to distributed marketing. Structure a single source of content ready to be distributed on all communication channels and offer localized and personalized experiences… these are all benefits that a Digital Asset Management (DAM) platform can bring to automotive brands.
DAM Project Manager
AUTOMOBILE MANUFACTURER
Global Digital Leader
6 major challenges of the automotive sector that we address
- Manage a multitude of content. The automotive sector is characterized in this field by a beautiful complexity, with media of extreme variety: photos, videos, animations, 360 video, 3D… All aimed at a myriad of audiences.
- Address multiple audiences: internal, external (general public, journalists…) and partners, for communication (agencies and communication providers) as well as for sales (dealers).
- Adapt all content to the different communication channels.
- Meet the needs of local marketing and sales networks.
- Have simple and productive tools for dealers to customize a brochure, a flyer or even a video sequence.
- Track the consumption of visual content by the brand’s fans – influencers and non-influencers alike – in order to evaluate their appreciation and measure social media and UGC content as well as how journalists and influencers use the visuals…
Wedia DAM: the essential technical partner for global companies that want to personalize the customer experience on an unprecedented scale
Our DAM solution centralizes and streamlines the distribution of all your content for all your audiences.
5 main benefits for the automotive sector
- Ease content adaptation while ensuring brand consistency through distributed marketing.
- Manage the lifecycle of content to publish it online at the right time.
- Deliver videos optimally so that viewing an ad or product video is on par with the upcoming driving experience.
- Intelligently index content to allow users to access it quickly.
- Deliver a consistent and coherent phygital experience across dealerships and digital channels.
Wedia DAM success stories in the automotive sector
The stories of our customers tell us better than anyone else. Here is a success story to discover in practice and in numbers, the benefits of the Wedia solution.
Client:
A global iconic motorcycle brand.
The Need:
This client wanted a Digital Asset Management (DAM) and Dealer Marketing Engine (DME) solution to provide optimal marketing materials to their dealer network. They needed a system that could provide vendors with marketing materials to support local campaigns and drive sales. They also wanted to be able to track the use of the system by resellers to correlate its usage to sales.
The benefits of the Wedia DAM solution:
- 1 A single platform: The Wedia solution provides a single, centralized solution for the brand’s entire dealer network as well as for corporate users. Up to 12,000 users can access more than 130,000 assets. The company plans to add additional languages and expand the solution globally.
- 2 Optimize agency costs: By using online templates for many marketing assets (1000+ templates created to date) our client streamlines the localization process (up to 4.5K documents are created every month), doesn’t waste time replicating existing content and avoids heavy agency and content creation costs.
- 3 Faster time to market: By allowing users to find and reuse assets more easily in their campaigns, the company simplifies its entire content production process and ensures a faster time-to-market.
“With this solution we are able to build our hang tags ("window stickers" for motorcycles). We rely on the technology to integrate the dynamic price calculation that allows dealers to create it for each specific vehicle based on its VIN and according to colors, options, accessories, etc...
DAM and DME Project Manager
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