3 impactful Wedia articles from 2021

A look back at 2021 in 3 Wedia articles

New year, same procedure. Once again, we wanted to take a look back at 2021 through a selection of three key articles published on the Wedia blog. On the menu this year: the most read article on our blog, the article with the highest engagement on our social networks and finally, a colorful selection from the Wedia marketing team. 

The most viewed article in 2021 on the Wedia blog :

FIVE QUESTIONS TO ASK YOURSELF TO MEASURE THE SUCCESS OF YOUR DAM PROJECT: KPIs AND ROI

How do you measure the success of a DAM project? What are your key performance indicators (KPIs)? And how do you evaluate your DAM solution’s ROI? These are key questions, especially when the project is being deployed internationally. To answer them, we interviewed Stéphane Rougon, Wedia’s Director of Operations for France. As the leader of the sales and project teams, Stéphane keeps a very detailed eye on the deployment and ramp-up of DAM within large French companies with an international scope.

Read the interview

The most engaging post on our social networks in 2021 : 

HOW CAN DAM HELP MARKETERS RESPOND TO GOOGLE’S THIRD-PARTY COOKIE BAN?

In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses will force marketers and advertisers to rethink their digital marketing strategies in order to maintain growth. What will marketing look like in this cookie-less world, what new role does Digital Asset Management (DAM) play, and how can brands leverage a fully integrated MarTech stack to capitalize on their data and drive more meaningful and personalized, omnichannel experiences that translate into sales?

Read the article

Finally, the choice of the Wedia marketing team, the most colorful article of 2021 : 

COLOR PSYCHOLOGY: HOW COLORS IN YOUR MARKETING INFLUENCE THE WAY CUSTOMERS BUY

Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have a positive user experience on a brand’s website. Color psychology has become an important consideration in a company’s marketing and branding activities, but still remains a complex subject with some misconceptions. Color can bring your business many opportunities, but it is also one that works alongside other variables. How can brands use color in their marketing to influence purchasing behavior and maximize conversion rates and sales? 

Read the article

Once again this year, you can count on Wedia to continue to support you in your marketing projects and content management. 

During this complex period, during which having the right tools adapted to changing customer preferences and new ways of working has become essential, the Wedia solution proves to be in phase with the new ways of working. 

Wedia offers a SaaS software solution tailored to accompany clients in this period where teleworking has become the norm. A Digital Asset Management solution complemented by the services of our experts (consulting, integration, support…) and dedicated to the management and omnichannel distribution of marketing visuals to enable companies to offer the best possible customer experience on all communication and sales channels. 

The entire Wedia team wishes you a very happy new year and a 2022 full of happiness, success and of course good health!

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