The challenge of Digital eXperience Management
Brands need to be able to produce, deliver and renew all forms of digital content across all possible channels (web, blog, social, apps etc). This content not only needs to be rich and engaging, but personalized to the end user and their context in order to drive customer experience and ultimately (through content scoring and marketing performance analysis), e-commerce.
However, the systematic adaptation and global diffusion process of digital assets can be very complex and expensive, especially when this media comes in the form of video, which has become a key ingredient for brands in competing for customers and sales.
Companies therefore need to dynamically produce digital experiences that makes the most of their assets and their audiences in order to ensure the best possible user experience. They also need to be able to collect data to measure the ROI of their marketing efforts and set up a workflow that delivers a consistent and great experience at every touchpoint.