Digital eXperience Management (DXM) is a module that complements Wedia’s core Digital Asset Management solution. The purpose of this module is to help customers power consistent, engaging and personalized across all their digital channels at scale. As customers are exposed to content across multiple digital channels (websites, social media channels, e-Commerce sites etc) and in multiple contexts, it is important that brands always ensure an optimized experience with this content.
Digital eXperience Management enables large organizations to automatically adapt and deliver visuals (images and videos) for every device and channel. By transforming assets stored in your Wedia DAM, DXM allows you to generate multiple variants of those assets in order to dynamically contextualize each customer experience. Content is adapted according to different technical contexts (device, format, resolution…), user contexts (location, culture, season..) and user behaviors (session duration, already seen content…), creating multiple personalized experiences from a single master asset.
DXM integrates with your Wedia DAM, but also with your entire Martech and app ecosystem (PIM, CRM, CMS, CDP etc) and comes with powerful APIs, a Content Delivery Network and Data Visualization features in order to ensure high quality media delivery, support real-time contextual personalization, and help you focus on relevant content thanks to a media centric view of the customer experience.